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Loyalty360 Reads: Chuck E. Cheese and Hendrick Motorsports Collab, Mercedes-Benz USA Supports Pediat


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Chuck E. Cheese and NASCAR’s Hendrick Motorsport Celebrate Two-Year Partnership  

Fourteen-time NASCAR Cup Champions Hendrick Motorsports and Chuck E. Cheese kicked off the 2024 racing season by celebrating two years of partnering and adding new promotions to their program. The two-year celebration includes monthly sweepstakes prizes, Ultimate Birthday Parties, and VIP race experiences. Chuck E. Cheese is also expanding its co-branded “Racing World” retail offerings featuring the turbo spirit of Hendrick Motorsports with Chuck E. Cheese’s Die-Cast merch. The duo is also launching educational and entertaining kid-friendly videos on Chuck E. Cheese’s official YouTube channel, featuring behind-the-scenes peeks into professional racing. 

“The 2023 NASCAR season proved to be an exciting and wild ride thanks to the Hendrick Motorsports organization,” David McKillips, President and CEO of CEC Entertainment, stated.  

“Not only did the team earn themselves a reputation as a formidable force on the track, but their commitment to excellence off the track — speaks to the great success and impact of this partnership. We have so many new and engaging integrations on the horizon, and we can’t wait to continue celebrating major milestones with Hendrick Motorsports in 2024.” 

This year’s collaborations started with an expanded “They Win, You Win” promotion, doubling prizes for the remainder of 2024. The promotion offers fans a chance to win E-Tickets, highlighting the performance of several of Hendrick Motorsports’ most popular drivers. The “They Win, You Win” promotion will run through November 11.  

Learn more about a chance to win free E-Tickets: https://www.chuckecheese.com/theywinyouwin/  


Mercedes-Benz Hosts “Week of Caring” with Children’s Healthcare of Atlanta 

Luxury automaker Mercedes-Benz USA recently supported young patients and their families by hosting a “Week of Caring” initiative with Children’s Healthcare of Atlanta, Georgia’s only freestanding health system for kids. The Georgia-based Mercedes-Benz USA also entered a multi-year commitment to support the pediatric hospital’s new campus, Arthur M. Blank Hospital, which will open on September 29, 2024. The backing is part of MBUSA’s Driving Your Future social responsibility project. 

President and CEO of MBUSA Dimitris Psillakis said, “At Mercedes-Benz USA, we believe in the power of compassion and community to make a difference. Through our dedicated multi-year commitment with Children’s Healthcare of Atlanta, we are committed to supporting the invaluable services they provide to ensure children’s well-being in Georgia and beyond — and our ‘Week of Caring’ initiative is a testament to that promise.” 

During the week of supporting patients, more than 250 MBUSA employees brightened patients’ spirits by making no-sew blankets, customizing empowerment bracelets, and encouraging patients and families with hand-written letters from the heart. But the automaker’s employees didn’t stop there. They also hosted a love-themed patient party at the Scottish Rite Hospital, where they served breakfast to patients and their families. 

Learn more about Mercedes Benz USA Driving Your Future initiatives here:


Amtrak Has First Ever Flash Rewards Sale Just in Time for Spring Travelers  

Time is running out to book and save on discounted Amtrak fares. The passenger railroad company is allowing train lovers to buy Guest Rewards for their next trip. Through February 29, 2024, customers can purchase Amtrak points at approximately 2.9 cents a point while earning up to 30% additional points as a bonus. Amtrak customers can buy the Guest Rewards in 500-point increments with additional bonus level tiers, including 1,000 to 3,500 points for 15% bonus points, 4,000 to 7,500 points for a 20% bonus, and 8,000 to 50,000 points for 30% bonus points. The points purchase is limited to 50,000 points in a calendar year. 

In addition to buying points, train travelers can get them at a discounted rate of two points for every dollar spent on cash ticket prices. Business class travelers get a 25% bonus, while Acela First Class reservations qualify for a 50% bonus. 

Amtrak’s Spring Travel Flash Sale, ending on February 23, 2024, is available during the points sale. Many fares are reduced by at least 25%, with some ticket prices as low as $6. Sale fares for the spring flash sale must be booked by February 23, 2024, and are good for travel dates from March 1 through May 23, 2024. 

Full details on the Spring Travel Flash Sale here: https://www.amtrak.com/springsale  


Read More on Trends, Updates, and Industry Leaders   


Original Article Links:  

Chuck E. Cheese Celebrates Two-Year Partnership with NASCAR’s Hendrick Motorsports 

Mercedes-Benz USA Collaborates with Children’s Healthcare of Atlanta for “Week Of Caring” 

Amtrak Is Having Its First-ever Rewards Sale — What to Know 

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