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Loyalty360 Reads: December 13: Cinemark Awards NFTs to Loyalty Members, Pet Valu Raises $2 Million,



Cinemark Awards Platinum Members with NFTs

Cinemark is giving loyalty members free NFTs. The movie company is offering a free, limited edition, exclusive NFT for all Movie Club Platinum members who reach that status by the end of the year. The free, limited edition NFT helps members commemorate the achievement of reaching this superstar status by the end of the year.

Movie Club Platinum is the premium tier that rewards the members with exclusive benefits if they visit a Cinemark theatre 25 times or purchase 60 tickets within a calendar year. Cinemark Movie Club is also celebrating its five-year anniversary this month.

Pet Valu Companions for Change Raises Over $2 Million

Pet Valu has raised more than $2 million in charitable donations for pets. The results of its 2022 Companions for ChangeTM initiative included raising more than $2 million for animal-related causes, finding forever homes for over 3,000 homeless pets, committing more than $700,000 in sponsorships for large capital projects and supporting awareness-building campaigns for charities that help pets and pet lovers.

In addition, Pet Valu's Companions for Change program continued its commitment to Lions Foundation of Canada Dog Guides, sponsoring the national Pet Valu Walk for Dog Guides. When Pet Valu launched its new subscription service AutoShip in September, it committed to donating $20 worth of Performatrin dog food to the Dog Guides' feeding program for every product added to an AutoShip subscription.

Hilton Launches Double Points Promotion

Hilton has launched its latest points promotion, Double Up & Explore. The promotion allows guests to earn double the points on all stays and rewards for stays at individual Hilton branded locations. Members earn double points on all stays, with no minimum night requirement, and will also earn 1000 points for ever new brand they stay at.

Members immediately begin earning points with their first stay. Previous reservations will count toward the offer, so there is no need to rebook. Award stays will also count under the promotion. Double Up & Explore runs from January 1 to April 30, 2023.


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