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Loyalty360 Reads: December 23 | Levi’s Says Algorithms Boost Revenue; Ascott Limited Launches Loyalt




Levi’s AI Chief Says Algorithms Have Helped Boost Revenue
The Wall Street Journal reports that Levi Strauss & Co. said its use of artificial intelligence in critical areas such as pricing has helped the apparel maker boost revenue growth and improve its margins.

One key to the effort is a massive data repository that the company has built on Alphabet Inc.’s Google Cloud, according to Katia Walsh, Levi’s chief strategy and AI officer. It contains inventory and sales information from Levi’s stores as well as some stores operated by other retailers, she said.
The Ascott Limited Launches New Multi-Channel Loyalty Program
Leading international lodging owner-operator, The Ascott Limited, is offering travellers and expats in the Middle East and Turkey, the opportunity to unlock loyalty benefits through its new multi-channel loyalty programme.

Whether guests are travelling for business or leisure, Ascott’s loyalty programme now offers an integrated platform to earn, redeem and enjoy a wide range of membership privileges with the Ascott Star Rewards Multi-Channel programme.
Walgreens Offers Digital Solutions for Christmas Procrastinators
The ProgressiveGrocer.com says Walgreens is giving holiday gift-givers a way to show their level of care while also showcasing its digital capabilities.

Walgreens has extended hours for placing and receiving same day delivery orders which means shoppers at most of its roughly 9,000 U.S. location can wait until the last minute on Christmas Eve, or even Christmas Day, to place orders for gifts costing less than $20. Walgreens stores are open regular hours on Christmas Eve so an order could be placed as late as 7 p.m. for Same Day Delivery in as little as one hour. On Christmas Day, most Walgreens stores will be open until 6 p.m. and same day delivery is offered with the cutoff for orders set at 4 p.m.
Microban 24 is Named Official Sanitizing Spray of the NFL
After helping to protect the locker room surfaces last season, Microban 24 has now been named the Official Sanitizing Spray of the NFL to bring surface protection to locker room surfaces across the country. This season, Microban 24 is supplying NFL teams with sanitizing products, which keep killing bacteria on high-touch, hard surfaces for up to 24 hours, touch after touch. The brand is also teaming up with NFL protectors on and off the field to extend that protection to local youth football teams.

To kick off the second year of the Most Valuable Protectors program, Microban 24 has named former Carolina Panthers linebacker Thomas Davis Sr. the Most Valuable Protector, as he helps bring long-lasting bacteria defense to the Mecklenburg County (Charlotte, NC) Challenger Flag Football League, which serves children and young adults with disabilities.


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