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Loyalty360 Reads: December 27 | Ahold Delhaize Acquires Stake in Cycloon; Visa is First Ever FIFA Wo

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Ahold Delhaize announces that bol.com acquires a majority stake in delivery expert Cycloon
Ahold Delhaize announces that bol.com, its online retailer in the Benelux, enters into a strategic alliance with delivery expert Cycloon. The parties intend to jointly accelerate the growth of Cycloon and share the ambition to make delivery more sustainable and social. 

The current management of Cycloon will be continued and the existing shareholders of Cycloon will remain involved as shareholders. The transaction, in which bol.com acquires a majority stake, is expected to be completed in the first half of 2022 and is subject to advice from the relevant works council and customary approvals.
 
Visa is First Ever FIFA Women’s Football Partner
Visa announced it has further expanded its support of women’s football by becoming the first Women’s Football Partner for the FIFA Women’s World Cup 2023™. This investment builds on long-term commitments Visa has made across Europe and around the world, to help elevate women’s football and usher in greater equality within the sport.

“Women are a force to be reckoned with – on the pitch, as small business owners, and as drivers of a majority of consumer purchases. We know that when we support the success of women in sport, we support the success of women everywhere,” said Lynne Biggar, Chief Marketing Officer, Visa. “Becoming the first FIFA Women’s Football Partner is part of a much larger investment in women’s initiatives to help recognize the limitless potential of women around the world.”
 
JCPenney, Shoe Carnival Launch Same-Day Delivery in Time for the Final Holiday Rush
JCPenney and Shoe Carnival have both added same-day shipping options in partnership with DoorDash, just in time to help last-minute holiday shoppers get their gifts quickly. JCPenney is offering the service from 600 locations nationwide, while Shoe Carnival is offering the option to any continental U.S. customer within a 12-mile radius of one of its stores.

JCPenney customers will have same-day delivery available for thousands of items, including home décor, dinnerware, appliances and luggage. “JCPenney is continuing to make accelerated changes to deliver a competitive and accessible omni-always shopping experience,” said Richard Adams, VP of Digital Experience at JCPenney in a statement.
 
7-Eleven improves its omnichannel customer experience with Freshworks
Global convenience store chain 7-Eleven has entrusted Freshworks to improve the digital experience for its customers and franchise partners in the Philippines. With Freshdesk and Freshdesk Contact Center, 7-

Eleven delivers the same in-store conveniences to online customers and regular customers alike. 
Specifically, Freshworks unified all of 7-Eleven's customer support into one platform. The firm now handles general store, payment, loyalty program queries for 7-Eleven. 
 
Cvent Announces Partnership With ID.me
Cvent, a market-leading meetings, events, and hospitality technology provider, today announced that it has partnered with ID.me, the leading secure digital identity network, to bring seamless health, testing, and vaccine status verifications to hybrid and in-person events in the United States.

Cvent Health Check, powered by ID.me, is a user-friendly solution that allows event planners to implement a secure method of verifying attendee health status in just a few simple steps. By combining ID.me vaccine, testing, and identity verification capabilities with Cvent’s robust event marketing and management platform, Cvent customers can include additional health and safety protocols at their events with easy-to-use, confidential health checks on event attendees’ own mobile devices.



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