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Loyalty360 Reads: December 7: Circle K Launches First National Campaign, Kohl’s Partners with Pinter



Circle K Announces First National Ad Campaign

Circle K announced its first-ever U.S. nationwide advertising campaign, “Fueled by Circle K.” The campaign focuses on Circle K fuel and underscores Circle K’s mission to make customers’ lives a little easier. The campaign will run primarily on digital streaming and social media channels, taking a customer-centric creative approach that showcases different customers, their fueling experiences, and how Circle K has everything they need for their journey.

The first holiday ad features actual Circle K employees alongside a variety of Circle K customer personalities, from delivery drivers to Santa’s helpers. The ad also features user-generated content from actual Circle K customers. To continue showcasing real customers throughout the campaign, Circle K fans are invited to share how Circle K is part of their life for a chance to be featured in future ads or social media posts, plus the opportunity to win fun prizes.

Kohl’s Partners with Pinterest for Personalized Customer Experience

Kohl's has partnered with Pinterest to create experiences to help shoppers identify their desired colors and styles from the retailer's inventory. The features have resulted in high click-thru and engagement rates, and they build on the company's previous efforts on the social media platform, which includes two shows the retailer hosted in November on PinTV.

Outfit Color Match lets customers pick a color palette that is incorporated into their online shopping experience on the Kohl’s website. According to Pinterest, the click-through rates and engagement for this personalized customer experience are outpacing its benchmarks by 159%.

CVS Pharmacists to Fill Prescriptions from Home

CVS is testing a system that allows pharmacists to work remotely. Some pharmacists will be given the opportunity to process prescriptions in part remotely, a move it says could improve store working conditions and the experience for customers. CVS has equipped select drugstores with technology that allows pharmacists to review and enter prescription information remotely while still meeting patient-privacy requirements.

The initiative will lighten the workload for store pharmacists and free them up to provide customers with a wider range of services, such as vaccinations, and health screenings. The plan doesn’t involve changes to how people pick up their prescribed medications from CVS pharmacies. 


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