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Loyalty360 Reads: December 9 | Planet Fitness offers Piñatas; Taco Bell Will Give Out Free Chalupas;

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Planet Fitness "Smashes" The Year-That-Just-Won't-End With Piñatas
Planet Fitness, Inc., one of the largest and fastest-growing global franchisors and operators of fitness centers with more members than any other fitness brand and the primary sponsor of Time's Square's iconic New Year's Eve celebration, today unveiled the next best thing to officially "break"ing up with this year and moving ahead to the next – the ultimate 2020 piñata party pack.

Available now for only $20.21 on PFStore.com, each of the 100 limited edition party packs includes Planet Fitness swag, special sweet treats, celebratory confetti and two exclusive New Year's Eve hats. Plus, 21 primed-to-be-pulverized piñatas include a free one-year PF Black Card® membership to the Judgement Free Zone® tucked away inside.

"This year has been challenging for everyone, and releasing frustrations and stress in a fun and safe way with our piñata party packs will help everyone move forward – and actively put 2020 behind us with a 'bang,'" said Jeremy Tucker, chief marketing officer at Planet Fitness. "In taking a few swings to release the mental and physical stress we've all been carrying for months, we can ring in a Judgement Free 2021 with hope and inspiration, ready to get moving and stay moving in the new year and beyond."
Taco Bell Will Give Out Free Chalupa Craving Boxes Next Week
If you are a fan of Taco Bell, there is a way you can get a free Chapula Cravings Box next week, Delish reported. For taco lovers to claim this freebie, you must sign up for the Taco Bell rewards program through December 15.

Anyone who signs up for the rewards program will get a free Chalupa Cravings Box and a free Doritos Locos Taco. When visiting Taco Bell, customers typically pay $5 for a box that includes a Chalupa Supreme, Beefy 5-Layer Burrito, Crunchy Taco, a medium fountain drink, and Cinnamon Twists.
Lenovo Unveils End-To-End Data Management Solutions
Lenovo Data Center Group (DCG) announces new end-to-end data management solutions allowing customers of all sizes to harness data more securely and efficiently, from edge to core to cloud, with a single set of tools and capabilities for a smarter way forward.

“Customers continue to face challenges implementing a cohesive data management system to analyze and process data more efficiently,” said Stuart McRae, Executive Director and General Manager, Storage at Lenovo Data Center Group.

“Lenovo’s unique state-of-the-art data management architecture, in combination with the industry’s most reliable ThinkSystem servers, enables customers to accelerate Analytics and AI within a single platform.”
Yankee Candle Brings the Magic of Santa Into Homes This Holiday Season
With many families unable to get their traditional photo on Santa's lap this season, Yankee Candle is keeping the magic alive by bringing Santa Claus to households around the world through the Official Santa Cam. This one-of-a-kind, virtual experience opens the doors to Saint Nick's life at the North Pole, giving families everywhere a sneak peek into his magical workshop from the comfort and safety of their homes. Children and parents can log onto www.TheOfficialSantaCam.com and watch as Santa builds toys, reads their letters and shares the seasonal joy until his frosty flight on Christmas Eve.
TAL’s Preventative Screening Rewards Program A Success
TAL says incentives encouraging more of its customers to undertake examinations aimed at identifying and reducing the risk of future health conditions has been a success.

TAL’s Health Sense Plus program, introduced a year ago, rewards customers with a 5% discount off their lump sum premiums every two years if they undertake preventative screening and maintain a Body Mass Index (BMI) of 19 to 28.

More than 1 in 4 customers were motivated to undertake a preventative screening test during the last year, with 95% of those indicating they intend to continue with preventative testing.
How to Give Shareholders a Say in Corporate Social Responsibility
The Wall Street Journal reports that the idea that companies need to pursue a purpose beyond profit has gained traction in recent years, growing stronger in 2020 with the pandemic and social-justice protests.

But 50 years after University of Chicago economist Milton Friedman argued in a seminal essay that the only responsibility of business is to make money for shareholders, corporate purpose remains a controversial topic. Indeed, many investors, academics and even executives say that trying to overhaul capitalism by requiring firms to be purpose-led could make things worse, not better, for those such efforts are intended to help.


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