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Loyalty360 Reads: Delta and EL AL Israel Airlines Launch Partnership, KFC China Expands CSR Initiati

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Delta Air Lines and EL AL Israel Airlines to Launch Strategic Partnership 

Delta Air Lines and EL AL Israel Airlines have come together to establish a strategic partnership aimed at providing enhanced travel options for passengers flying between the United States and Israel. Through this collaboration, the airlines will introduce reciprocal codeshare arrangements and frequent flyer benefits, enabling customers to enjoy seamless connections and the opportunity to earn and redeem miles on both carriers. 

“Working closely with EL AL will further strengthen Delta’s connection to Israel by offering more customers unrivalled access to destinations across the U.S.,” said Matteo Curcio, Delta’s Senior Vice President for Europe, Middle East, Africa and India. “Enhanced partnerships are integral to our long-term strategy to better connect Delta customers around the world.” 

Shlomi Zafrany EL AL's Vice President Commercial and Industry Affairs said: “We are delighted to offer our customers new ways to discover exciting destinations on both sides of the Atlantic through our partnership with Delta.” Highlighting the value of the partnership with Delta he added: "This partnership marks another important milestone in our long-term strategy and offers our customers unparalleled service.” 

 

Life House Launches a New Referral Program to Give Back to the Hotel Industry 

Life House, a management company for independent hotels, is proud to announce the launch of its Referral Program, supporting both the hotel owners it serves as well as those who make referrals. If an introduction results in Life House signing a Hotel Management Agreement, Life House will provide a one-time reward in the amount of 0.5% of LTM Revenue for existing operating hotels OR 0.5% of Projected Year 1 Revenue for new builds or hotels that will undergo renovation. 

"We’re deeply committed to our mission of helping not only independent hotel owners, but the industry as a whole. We understand that the hotel industry is small and while most of our friends, broker partners, etc. make referrals out of the goodness of their hospitality spirit, we wanted to be proactive to reward those who may be going through a dry patch in this economic environment," said Rami Zeidan, Founder & CEO of Life House. 

 

KFC China Announces Expansion of Corporate Social Responsibility (CSR) Initiatives 

Yum China has announced that KFC China has unveiled the expansion of various corporate social responsibility (CSR) initiatives, which were announced during the brand’s latest Public Welfare Awareness Event in Hangzhou. These initiatives encompass diverse areas such as assisting the underprivileged, conserving the environment, and minimizing food waste. Notably, Olympic Champion Guo Jingjing, KFC China's inaugural Goodwill Ambassador, also joined the event.  

"Giving back to society is deeply embedded in our culture. We actively support causes that can have positive impact on the communities we serve," said Joey Wat, CEO of Yum China. "We aim to create an effective platform that inspires people to come together with a shared purpose and make a difference in our community." 

KFC China’s expanded CSR initiatives now include the expansion of the KFC China Food Bank Program, the introduction of reusable serving baskets in 1,500 KFC restaurants, and the establishment of a new "Angel Restaurant" that fosters an inclusive and welcoming environment for individuals with special needs. 
 

Read More on Trends, Updates, and Industry Leaders.  



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