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Loyalty360 Reads: Delta SkyMiles Updates Rewards Benefits, Office Depot Starts New Podcast for Entre


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Delta Loyalty Program Changes Rewards Policies 

The major American airline, Delta, has decided to curtail lounge access to select credit cardholders to stop overcrowding. The SkyMiles loyalty program has shifted its focus to exclusive status benefits over simple earn-and-burn rewards offers. The airline has announced that the brand’s loyalty program will now tie status exclusively to how much people spend, either on travel with the airline and its partners, on co-branded credit cards, or by booking hotels, rental cars and vacation packages through Delta channels.   

Dwight James, Delta’s senior vice president of customer engagement and loyalty, said the changes allow for more ways for fliers to earn a higher status in the loyalty program while making it simpler to navigate. 

“We wanted to make the program more welcoming to customers,” James said. “But we also want to ensure that we’re reserving the most premium experiences for our most premium customers.” 

Travelers will have to spend more to reach the higher tiers of the SkyMiles loyalty program. Delta customers currently need to spend the equivalent of $3,000 on flights to earn Silver status, the lowest tier level, and starting next year, requirements based on the number and distance of flights taken will be gone. However, in the new year, customers will have to spend double the amount to reach a similar status. For the highest status, Diamond, they will need to spend $35,000 a year – $15,000 more than what was previously required.  

Delta also announced plans to further restrict access to its Sky Clubs in an effort to ease the crowding that has become a persistent problem in recent years. The shift underscores changes in airline customer behaviors and expectations. The frequent fliers who racked up points through constant flying haven’t fully returned. Leisure travelers, who fly less frequently, have proven willing to shell out for pricey premium tickets and other perks. The airline industry is shifting loyalty programs across the board to keep fliers loyal to their brand with co-branded credit cards and other benefits to adapt to recent changes in the travel industry. 

Office Depot Launches New Podcast for Small Businesses 

Office Depot, a leader in office and small business retail, has announced its new podcast series “Imagine Success”. This series will include thought-provoking conversations to inspire entrepreneurs and help guide them through the different stages of building up their businesses, how to overcome common challenges, scaling for growth, and building a brand to identify among other hot topics.  

Hosted by Kevin Moffitt, executive vice president of The ODP Corporation and president of Office Depot, the podcast series features real-world strategies and stories from industry leaders and small business owners alike. Through these stories, guests will educate and inspire others to achieve their own version of success. 

“At Office Depot, we’re always striving to find new, innovative ways to enable success for small business owners,” says Moffitt. “We hope listeners of the podcast will find practical insights, valuable takeaways and actionable tips from each episode that will empower them to pursue their passions and achieve their business goals.” 

Business owners, entrepreneurs, and interested listeners can tune into the Imagine Success podcast series on all major podcasting platforms or by visiting officedepot.com/podcast.  


Salesforce Launches Next Generation of AI Assistant Technology: Einstein 

Salesforce has introduced new innovations to its artificial intelligence technology, Einstein. Einstein Copilot and Einstein Copilot Studio are the latest innovations of Salesforce’s AI assistant technology.  

Einstein Copilot: The new and trusted conversational AI assistant is built into the user experience of every Salesforce application. Einstein Copilot will drive productivity by assisting users within their flow of work, enabling them to ask questions in natural language, and receive relevant and trustworthy answers that are grounded in secure proprietary company data from Salesforce Data Cloud.  

Einstein Copilot Studio: An easy new way for companies to build an entirely new generation of AI-powered apps with custom prompts, skills, and AI models to close sales deals faster, streamline customer service, and Einstein Copilot Studio also provides configurability to make Einstein Copilot available for use across other consumer-facing channels like websites to power real-time chat, Slack, WhatsApp, or SMS. 

This technology will be available this fall in the Einstein Trust Layer, a secure AI architecture natively built into Salesforce that allows teams to generate higher-quality AI results by grounding responses with customer data, while preserving their company’s data privacy and security standards. 

“The reality is every company will undergo an AI transformation to increase productivity, drive efficiency, and deliver incredible customer and employee experiences,” said Marc Benioff, Chair and CEO, Salesforce. “With Einstein Copilot and Data Cloud we’re making it easy to create powerful AI assistants and infuse trusted AI into the flow of work across every job, business, and industry. In this new world, everyone can now be an Einstein.” 


Tiff’s Treats Prepares to Leverage AI for Customer Support 

Tiff’s Treats, the fresh cookie delivery brand, has announced a plan to leverage artificial intelligence technology to its customer support system. The Austin-based company has expanded to 90 locations across the country and plans to use this information to help customers write notes for their deliveries.  

“When you're placing your order there's a spot for a gift message,” explained Leon Chen, co-founder, chairman and CEO of Tiff’s Treats, in an interview. “If you don't know what to say — or you just want A.I. to write it — you can prompt it for a sentiment.” 

This new strategy is the latest in this exciting trend towards using new technology to improve customer experience. The new feature, available online with the ordering interface, will be rolled out in mid-September, said Tiffany Taylor Chen, co-founder and chief brand officer of Tiff’s Treats. 

Read More on Trends, Updates, and Industry Leaders 


Original Article Links:   

Office Depot Launches New Podcast Series to Empower Small Business Owners | The ODP Corporation 

Salesforce Launches Next Generation of Einstein, Bringing a Conversational AI Assistant to Every CRM Application and Customer Experience | Business Wire 

Tiff’s Treats gets ready to deploy A.I. in messaging (nrn.com) 

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