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Loyalty360 Reads: Domino’s® Emergency Pizza Program, Charlotte Hornets Launch Virtual Fan Experience



It’s an Emergency, Order Domino’s Pizza! 

Domino’s Pizza has announced its new Emergency Pizza program that allows customers to enjoy a free medium two-topping pizza whenever they “need it the most.”  

Customers can easily earn an Emergency Pizza by ordering delivery or a digital carryout of $7.99 or more — the order must go through before the redemption option kicks in. To take home a tasty pie, customers must sign in to or join Domino’s Rewards within seven days. Under “My Deals & Rewards,” customers have 30 days to redeem their Emergency Pizza. 

“Perhaps you burned dinner, the power went out, or maybe your in-laws just dropped in without notice — whatever your emergency situation, Domino’s believes a free pizza can make anything better,” says Kate Trumbull, Domino’s senior vice president and chief brand officer. “Why did we launch Domino’s Emergency Pizza? With so much uncertainty in everyday life, we believe everyone needs a pizza pick-me-up at some point!”  

Emergency Pizzas can be redeemed on most days now through Feb. 11, 2024. Certain restrictions apply. See the Domino’s website for more details. 

Charlotte Hornets Engage NBA Fans with Virtual Fan Store  

The Charlotte Hornets and MeetKai, a conversational AI company, have launched the first virtual team store in the NBA, the Hornets Virtual Fan Shop. This partnership will enable the ways basketball fans can engage with their favorite NBA teams while enjoying an exceptional online shopping experience.  

Through MeetKai’s AI-powered digital twin technology, fans can access accessible through a user’s mobile device or web browser, fans can enter the Hornets Virtual Fan Shop to browse and purchase all kinds of team merchandise — jerseys, T-shirts, and more.  

“At MeetKai, we are honored to power the NBA’s first immersive shopping experience, allowing fans to engage with their favorite team and shop for gear in a space designed to make them feel like they’re there in person on game day,” says James Kaplan, Co-Founder and CEO of MeetKai.  

Within the virtual landscape, fans turn themselves into realistic 3D avatars and explore the space while interacting with others doing the same. Virtual aisles are browsed, and clothing can be tried on. The experience is designed to replicate and evoke the excitement felt in the brick-and-mortar Hornets Fan Shop at Spectrum Center located in Charlotte, NC.  

“As technology continues to evolve, it’s important that we meet our fans where they are, and this is a great opportunity to enhance that connection,” says Hornets Sports & Entertainment President & Vice Chairman Fred Whitfield.   

To experience the Hornets Virtual Fan Shop, visit https://hornets.world.  

Affordable Toys Promoted by Target in an Immersive Experience 

Target launched an immersive 360-degree shoppable experience that lets shoppers explore a virtual room of toys from top-name brands on its website. Leveraging its collaboration with FAO Schwarz allows Target to offer over 100 affordable items ranging from makeup kits to dolls, among other products. Most of these items are priced below $25. Earlier this year Target prioritized expanding its $3 to $15 product assortment.  

“We know affordability is top of mind for many of our guests as we head into the holiday season, and we’re committed to delivering exceptional value as they make plans to celebrate with friends and family,” says Jill Sando, executive vice president and chief merchandising officer at Target.  

Target also partnered with Disney to bring shoppers a limited-edition collection of toys, again focusing on affordability by ensuring that over half of those products fall under the $25 price point. The brand has promoted its commitment to affordability in advance of the holiday shopping season.  

Read More on Trends, Updates, and Industry Leaders   

Original Article Links:   

Sound the Alarm! Domino’s® is Giving Away Free Emergency Pizzas! (prnewswire.com)  


Target launches immersive toy experience (marketingdive.com) 


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