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Loyalty360 Reads: February 12 | Snaffle Rewards Rental Customers; Lowe's Increases Engagement and Lo

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Snaffle Rewards Rental Customers With Membership Program
Online appliance rental brand Snaffle has introduced the Snaffle Plus members rewards program, delivering cash rewards, contract discounts, early access to new products and exclusive product offers.

“We are working towards building stronger relationships with our customers and have introduced a membership rewards program as a way of giving back to them,” says Snaffle chief marketing officer, Paul Winslow.
Lowe's Increases Engagement, Loyalty With Bumped Fractional Share Rewards
Benzinga.com reports that Bumped, a fintech startup that has been piloting its software app over the past two years, released data on Tuesday that shows how customers became more engaged and more loyal to stores that offered fractional shares in their companies as rewards when they shop.

In the pilot project for Lowe's Companies Inc. , a home improvement store, Bumped found that customers who were rewarded for their purchases with shares of the stock increased monthly spending by $47.82 and visited the store on average 0.84 times more per month.
Coca-Cola Bottlers in North America Partner with Salesforce to Power Digital Transformation
Salesforce announced that Coca-Cola bottlers in North America have partnered with Salesforce to digitally transform its contact center and field service operations. The largest bottlers of the Coca-Cola system in the US —through their IT Shared Services Provider CONA Services LLC (Coke One North America) —will deploy Salesforce Consumer Goods Cloud to help streamline operations at contact centers across their territories and provide a 360-degree view of the customer.

With Salesforce, CONA will provide participating bottlers a common set of processes, data standards and IT solutions to effectively manage their operations. North American bottlers will be able to deeply connect their contact centers with field service operations and better serve their customers so they can generate profitable growth. This will give contact center agents visibility into field service operations, whilst making all the customer interactions available across the platform.
Bed Bath & Beyond Selects Oracle To Modernize ERP
Bed Bath & Beyond Inc. selected Oracle as its Enterprise Resource Planning (ERP) technology provider. Oracle Cloud will provide real-time financial, supply chain and merchandising solutions, replacing the Company's legacy suite of technology systems and delivering new data, insights and planning capabilities.  

John Hartmann, Bed Bath & Beyond's Chief Operating Officer and President of buybuy BABY said, "We are building authority in Home, Baby, Beauty and Wellness with a digital-first, omni-always and customer-inspired approach. Oracle's proven leadership and state-of-the-art technologies will allow us to better serve customers and improve the efficiency and effectiveness of our business. Additionally, the agile partnership will enable continual innovation and improvement as our enterprise evolves."
Target’s activewear brand hits $1 billion in sales
Target launched its own line of workout clothes and exercise equipment about a year ago. Two months later, the pandemic turned much of the country into stretchy pants-wearing remote workers who converted garages into home gyms and cut back on shopping trips.

“We like to joke about this internally that it’s become our guests’ favorite work wear, not just workout wear,” said Jill Sando, Target’s chief merchandising officer for style and owned brands.

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