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Loyalty360 Reads: February 15: Wetzel's Pretzels Teams Up with Macy's, Chipotle Opens Milestone 3,00




Wetzel's Pretzels Teams Up with Macy's, Opens In-Store Kiosk
Wetzel's Pretzels — the 350-unit pretzel chain with locations mainly in California and Arizona — is expanding its store prototype horizons with a partnership with Macy's. The pretzel chain opened a kiosk inside the Macy's located at the South Coast Plaza mall in Costa Mesa, Calif., with the intent of expanding its retail footprint soon to other shopping experiences, like Lowe's and Home Depot.

The Wetzel's Pretzels kiosk utilizes a small space within the store, while former storage space is being used for the kitchen area where pretzels are baked. The kiosk, therefore, does not need as much room to operate to entice shoppers walking by.
Chipotle Opens Milestone 3,000th Restaurant, and it Includes a Chipotlane
Chipotle Mexican Grill announced on Tuesday the opening of its 3,000th restaurant, in Phoenix, Arizona, featuring the brand's digital order drive-thru pick-up lane called a Chipotlane. To celebrate the monumental opening, Chipotle's executive leadership team will virtually ring The Opening Bell at the New York Stock Exchange at 9:30 a.m.

Over the next year, Chipotle plans to open between 235 to 250 new restaurants. In 2021, Chipotle opened 215 new locations in the United States, Canada, and Europe, and approximately 80 percent of the new restaurants featured a Chipotlane. This format has proven to enhance guest access and convenience and increase new restaurant sales, margins, and returns.
Discover Is Bringing a Payment Option Popular in Asia to the U.S.
Discover Financial Services will soon give U.S. merchants the option to accept payments from shoppers' bank accounts—no card needed. The card company is partnering with fintech firm Buy It Mobility Networks Inc., whose technology allows consumers to pay directly from their checking accounts using merchants' apps. The companies are expected to announce the partnership later this week.

Discover's network is plugged into some 11.8 million U.S. merchant locations, according to 2020 data from the Nilson Report, removing a barrier to acceptance that has thwarted others attempting to break into the business.


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