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Loyalty360 Reads: February 17: Grubhub Launches Grubhub Goods Brand in Collaboration with 7-Eleven,

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Grubhub Launches Grubhub Goods Brand Nationwide in Collaboration with 7-Eleven
Grubhub, a leading U.S. food-ordering and delivery marketplace, announced the national availability of its branded convenience concept, Grubhub Goods. Grubhub now offers on-demand convenience delivery to diners from more than 3,000 Grubhub Goods locations across the country.

This nationwide expansion is in collaboration with 7-Eleven and follows a successful pilot in New York of more than a dozen Grubhub Goods locations offered with 7-Eleven in Manhattan. The Grubhub Goods locations with 7-Eleven reach the vast majority of Grubhub's diners nationwide and feature a selection of 7-Eleven's most popular convenience items, including energy drinks, ice cream, personal care products and more delivered by Grubhub drivers.

"Diners have come to expect more choices when they land on Grubhub, including convenience options, which we see as a natural extension of our marketplace and a way to bring more value to the entire Grubhub ecosystem," said Kyle Goings, director of growth and new verticals at Grubhub. "We've been working with 7-Eleven for years to offer their locations on the Grubhub marketplace, and it was a no-brainer to team up with the convenience leader again and bring their operational expertise and scale to Grubhub Goods. Together we are making it even easier for diners to order convenience items and satisfy any quick cravings right from the Grubhub app."
Hagerty Welcomes New Vice President of Marketing Technology to Lead Digital Transformation
Hagerty announced the expansion of its senior executive team with the hiring of Prakash Ranjan as vice president of marketing technology. In that role, he will lead the company's ongoing digital transformation efforts and guide Hagerty's growing pool of tech talent, defining project roadmaps and tracking execution.

"As Hagerty continues to evolve and find new ways to engage the automotive enthusiast community, digital transformation is an essential part of our business strategy," said Kelly Smith, chief digital and information officer at Hagerty. "Prakash brings with him a wealth of knowledge and experience in digital technology, and we're excited to welcome him to our growing team."

Bakkt Study Examines Loyalty & Rewards Preferences of Digital Assets Among U.S. Consumers
Bakkt has released findings from its "Bakkt Loyalty and Rewards 2022 Outlook Study" of 1,000 U.S. consumers who are members of three or more loyalty programs. It uncovered the evolving nature of crypto preferences within the loyalty and rewards landscape and identified aspects that attract and influence behaviors and demands.

Earning cash back has long been the leading choice for the average U.S. consumer. However, the results of the study signal a new challenger. The growing ubiquity of cryptocurrency is shifting consumer behavior as 72% of those who purchased crypto at least one time in the past six months, are likely to redeem loyalty points for cryptocurrency. In addition, about half of crypto buyers are interested in earning cryptocurrency instead of points. The ability to earn crypto as a reward for everyday spending is quickly rising to the preference level of earning cash back instead of points.

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