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Loyalty360 Reads: February 19 | Nathan’s Famous Launches Patty Made From Impossible Foods; Chipotle




Nathan’s Famous Launches Hamburger Patty Made From Plants From Impossible Foods
Nathan’s Famous announced its partnership with Impossible Foods to bring consumers the brand’s first delicious gourmet, hamburger patty made from plants. The Impossible Foods patty made from plants for meat lovers adds to the Nathan’s Famous New York-themed fresh angus burger line-up.

“At Nathan’s Famous, we are always focused on offering our customers food that is memorable, craveable and instagrammable and this announcement does just that, while making our menu as inclusive as possible,” states James Walker, Senior Vice President, Restaurants. “We are thrilled to connect with Impossible Foods to bring our customers a plant-based option that tastes incredible. We expect this menu item will bring plant-based consumers the flavor of New York through Nathan’s Famous ingredients coupled with Impossible’s delicious burger.”
Chipotle Collabs With "Chipotle Is My Life" Kid For Limited Edition Apparel Collection
Chipotle Mexican Grill announced it is teaming up with 12-year-old Roy Murray, aka the "Chipotle Is My Life" Kid, for a limited edition apparel drop as part of the Chipotle Goods collection. Roy became an internet sensation in 2014 when he famously exclaimed "OMG, I love Chipotle. Chipotle is My Life!" on camera (https://vm.tiktok.com/ZMeNYbrwf/).

The collection features bold text and imagery referencing the viral moment. Fans can also try the Chipotle entrée that inspired Roy’s famous reaction. Roy's go-to order, The “Chipotle Is My Life” Bowl, is available on the Chipotle app and Chipotle.com for a limited time. The new menu item features double white rice, black beans, chicken, tomatillo-red salsa, roasted chili-corn salsa, sour cream, and cheese.
Natural Grocers Providing Free Filtered Water For Texas Communities
With historically cold weather and winter storms leaving multiple cities across Texas without water or with boil water orders, Natural Grocers is inviting members of the Texas communities it serves to come in for free water from its stores' reverse osmosis water filtration machines. Free water will be available today through February 23.

Power outages across Texas have impacted water treatment plants triggering a requirement to boil water before consumption, including eating, drinking, washing hands and faces, and brushing teeth. The ultraviolet sterilization process used in Natural Grocers water dispensers disinfects the water with UV light, designed to provide safe high-quality water that does not need to be boiled before consumption.
Zaxby's Celebrating Random Acts of Kindness Day with TikTok Activation
QSRMagazine.com reports that Zaxby's celebrated Random Acts of Kindness Day on Wednesday, February 17 with an innovative TikTok activation. The beloved chicken chain is squawking for fans of the video-sharing network to step up their goodwill game with its #ZaxofKindness challenge. Zaxby's hopes to launch a movement and kick off its own series of randomly nice brand initiatives on the day set aside to commemorate kindness.
"Zaxby's brand is all about having fun and creating encore experiences," says CMO Joel Bulger. "We're trying to help spread some love at a time when folks are hungry for kindness and connection. That's how #ZaxofKindness was born."
Target Names First Chief Growth Officer, New Marketing Chief In Executive Shuffles
The Star-Tribune says Target Corp. named its first chief growth officer and a new marketing chief in a C-suite shuffle announced Tuesday.

Christina Hennington, who was one of two chief merchants, is the executive vice president and chief growth officer, a new position for the Minneapolis-based retailer.

Cara Sylvester was promoted to executive vice president and chief marketing and digital officer, replacing Rick Gomez, who will become executive vice president and chief food and beverage officer.


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