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Loyalty360 Reads: February 22: Klarna Expands Rewards Program and Pay Now in New Markets, Salesforce

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Klarna Fuels Global Expansion with the Launch of Rewards Program and Pay Now in Nine New Markets
Klarna, a leading global retail bank, payments, and shopping service that helps consumers save time and money, be informed and in control, has announced its plans for the international expansion of two of Klarna's fastest-growing products across nine of its key growth markets. The further expansion of these products enables the company to serve a wide range of fast-growing verticals while driving consumer loyalty and engagement.

Consumers in these markets will now be able to manage all of their payments, redeem their rewards and access a wide range of services and content in the Klarna App. 

Since its launch in September 2020, Klarna's rewards program has gained over 4 million members in the US and Australia, with 1 million members joining in the last quarter alone. Now, it is expanding to nine further Klarna growth markets.
Archer Roose Wine Company Retires 'The Snake Rewards Program,' Launches Roose Rewards
Archer Roose announces the launch of a new loyalty program, Roose Rewards. The Roose Rewards program is a complimentary rewards plan in which customers can accrue points, bonuses, and unlock other exclusive member perks by reaching Enthusiast, Insider or Adventurer status. Rewards include items such as cash back towards your next purchase, early access to limited edition wines and seasonal events, and even exclusive merch.

Roose Rewards is launched alongside Archer Roose's robust direct to consumer offerings including a mix & match Explorer Pack where fans can choose their own wine adventure, subscriptions to automatically receive favorite varietals, and various packaging sizes (from 12 cans to 48 cans).
Hundreds of Salesforce Employees Object to NFT Plans
Hundreds of Salesforce employees globally are rebelling against plans by the U.S. enterprise software giant to enter the non-fungible token (NFT) market, according to internal documents seen by the Thomson Reuters Foundation.

Salesforce told employees last week it was exploring a series of NFT initiatives, including an "NFT Cloud" which could help companies around the world create and sell NFTs – a kind of digital asset often linked to an image or piece of artwork, which is usually bought with cryptocurrencies. In an open letter addressed to Salesforce's co-CEOs, and raises concerns about the environmental and economic impact of NFTs, calling them "unregulated, highly speculative financial assets."

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