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Loyalty360 Reads: February 24 | Nissan Testing Subscription Service Model, Chicken Salad Chick Repor




Subscription Service
Drivers can switch their ride every day with Nissan’s first subscription service
Nissan is testing a subscription service model called Nissan Switch, which it says will offer “on-demand driving.” Launching in the Houston area, the program offers a variety of Nissan vehicles. “Nissan Switch is another way that Nissan is testing alternatives to the notion of traditional mobility, without long-term financial commitments for our customers,” Andrew Tavi, vice president, Legal, External Affairs and Business Development, Nissan North America, Inc., said in a release. “This program provides more choice, convenience, and flexibility. For those who want a sedan during the week and an SUV or sports car, like the GTR, on the weekends, Nissan Switch provides the solution.”
Chicken Salad Chick Reports 16th Consecutive Quarter Of Same-Store Sales Growth
Fast casual chicken salad restaurant Chicken Salad Chick “is reporting 2019 as its most successful year in company history, completing Q4 with 40 new restaurants opened throughout the year, including its first locations in Ohio and Illinois,” according to a company news release. Chicken Salad Chick has more than quadrupled in size in the last four years, and the brand has a development goal “to open 250+ locations within the next five years, bringing the total unit count to 400 by 2025.”
Sheetz Named One of 2020 Fortune 100 Best Companies to Work For
Sheetz recently announce it has been named one of the 2020 Fortune 100 Best Companies to Work For. Ranked 80th this year, Sheetz has been named to the list six times in seven years. “It’s our employees, who come to work with a smile, work hard everyday to provide total customer focus and do it with a special Sheetz attitude who make this company great,” Sheetz CEO Joe Sheetz said in a company release. “We are truly honored by this recognition and are deeply committed to investing in our people by providing competitive wages, substantial benefits, career growth opportunities and more to ensure they feel valued and have the resources they need to succeed.”
Branding / Product Positioning
Sperry Turns To Athletes To Reconnect With Male Audience
Sperry has long been associated with males interested in boating and water activities. According to an article from Front Office Sports: “Now the boat shoe brand is looking to re-engage that audience through athlete influencers. While Sperry aims to be a shoe for multiple audiences, in recent years it slowly lost traction with male consumers while making significant headway into the female market, according to Melissa Romig, digital marketing director at Sperry.”
Loyalty / Rewards Programs
SilverSneakers Members Can Earn Tuition Rewards for Loved Ones
Due to a partnership between SilverSneakers and SAGE Scholars, Florida Blue Medicare members can take part in the Tuition Rewards program. Participants will receive 1,000 Tuition Rewards points for signing up and 250 points for every month they make seven or more visits to SilverSneakers participating locations. Each point equals $1 in tuition discounts at more than 400 colleges and universities for students (from birth to the beginning of their junior year in high school). Florida Blue Medicare indicates the rewards points will be redeemed in equal installments over four years at participating colleges and universities.


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