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Loyalty360 Reads: February 27 | Grubhub Launches Membership Program, 7-Eleven Expands Evolution Stor

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Loyalty / Rewards Programs
Grubhub Launches Industry Leading Membership Program with Unrivaled Rewards & Exclusive Benefits
Grubhub has launched Grubhub+, a membership program with benefits that include unlimited free delivery, unlimited 10 percent cashback on money spent on Grubhub+ restaurants, donation matching on Donate the Change for Grubhub+ orders, and more. “Whether they're trying us out for the first time or order many times a week, diners already love our exclusive Perks,” Sam Hall, Grubhub’s Chief Product Officer, said in a company release. “Now with Grubhub+, we’re excited to dramatically expand rewards while doubling our charitable impact and assisting with our elite support teams. We’ve pulled out all the stops for this program.”
7-Eleven Expands Evolution Store Concept to Washington, D.C. and San Diego
Following the successful opening of its beta store in Dallas last March, 7-Eleven has scaled its Evolution Store concept. The Evolution Stores serve as experiential testing grounds where customers can try 7-Eleven’s latest innovations in new store formats. “7-Eleven's mission is to give convenience customers what they want, when and where they want it,” 7-Eleven President and Chief Executive Officer Joe DePinto said in a company release. “Our evolution stores bring outstanding innovation to life through new food and beverage platforms as well as through digital experiences.”
LaLiga North America Announces Multi-Year U.S. Partnership with Verizon
LaLiga North America has announced a multi-year partnership with Verizon that is exclusive to the United States. “This multifaceted partnership will offer Verizon customers, through its loyalty program, Verizon Up, the chance to interact with the best soccer league in the world through experiential events, educational opportunities, youth and coaching programming, clinics and tournaments – all officially launching with ElClásico on Sunday, March 1st,” a release states. The partnership also will look at how Verizon technology can enhance fan experience.
Alliance Data Signs Long-Term Renewal Agreement with Caesars Entertainment
Alliance Data Systems Corporation recently announced its card services business has signed a long-term agreement to continue providing co-brand credit card services for Caesars Entertainment Corporation. “The renewal agreement builds upon last year’s rebrand of the Caesars Rewards Visa co-brand credit card to align with the Caesars Rewards loyalty program, and one of the largest customer loyalty programs of its kind in the industry,” an Alliance Data news release states.
Sack the Sad Snacks with Dunkin’s New Snackin’ Bacon
Dunkin’ on Wednesday introduced its new Snackin’ Bacon with Sweet Black Pepper seasoning, with the goals “to help on-the-go customers conquer their cravings without settling for tired and typical snacking choices.” Each order of Snackin' Bacon has eight half-slices of bacon flavored with Sweet Black Pepper seasoning. Dunkin’ says its Snackin' Bacon is served in a sleeve, making it easy to enjoy while on the go.

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