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Loyalty360 Reads: February 4: MGM's New Loyalty Program Rewards Nongambling Customers, HelloFresh An

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HelloFresh Announces First-Time NHL Partnerships with Nashville Predators, New York Islanders, and Los Angeles Kings
HelloFresh has announced a partnership with the National Hockey League's Nashville Predators, New York Islanders, and Los Angeles Kings to become each team's first meal kit partner. HelloFresh will tap into new audiences through digital marketing and in-arena signage and experiences through these NHL team partnerships, all designed to help fans step up their game in the kitchen.

The partnerships will also provide Predators, Islanders, and LA Kings' fans with the chance to win branded gear through sweepstakes and in-arena contests along with exclusive deals on HelloFresh meal kits, including $110 off + free shipping.

"Hockey fans are some of the most passionate, loyal fans in the world who love what their team and city stand for. HelloFresh is proud to fuel the game while showcasing our various menu offerings and meal solutions within key markets," said Jens Reich, Managing Director and CMO, HelloFresh US.
MGM's Nongambling Customers Can Get Rewards Under Rebuilt Program
MGM Resorts International has launched its revamped loyalty program, one that, for the first time, brings nongambling customers into the rewards program fold.

The company's new program, which is called MGM Rewards, retains the five-level tiered rewards structure used by the previous M Life Rewards. One of the major changes that MGM Rewards brings is that loyalty program members will now be able to get points for more than just gambling, and will earn redeemable currency when they spend money on food, drinks, entertainment, rooms and other nongaming activities on MGM properties.

"We heard that our customers wanted to be rewarded for all of their spending," David Tsai, president of Midwest Group for MGM Resorts, said in an interview.
Casey's Partners with Feeding America to Help Fight Hunger in the Heartland
This February, Casey's is asking its guests and team members to join them and Monster Energy in continuing the fight against food insecurity. As part of the retailer's long-standing partnership with Feeding America, Casey's has set a goal of donating 17 million meals to children and families facing hunger across the heartland in 2022.

In honor of the #HereForGood mission to give back to its local communities, Casey's is inviting their guests to participate in a round-up at the register campaign. Nationally, each dollar donated equates to 10 meals distributed. Feeding America's robust network of food banks enables donations to be allocated directly to 52 different local food banks across Casey's 16-state footprint.

Since their partnership launched in 2020, Casey's and Feeding America have donated over 15 million meals alone as a result of their collaboration and Casey's guests' donations to combat hunger.

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