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Loyalty360 Reads: February 7: Shake Shack and DoorDash Partner on Temporary Dating Site, Ulta Announ




Ulta Beauty CEO Says Company Will Spend $50 Million On Diversity Initiatives
Ulta Beauty announced its latest diversity, equity, and inclusion commitments focusing on brand amplification, assortment growth, and equitable guest and associate experiences. After successfully establishing and delivering on its 2021 commitments, the omnichannel retailer revealed new initiatives to bolster efforts and continue its purposeful work within the beauty and retail industries. This year's efforts span four categories totaling a planned investment of $50 million, doubling 2021's commitments.

"As a values-driven company, we believe we have a responsibility to drive diversity, equity, and inclusion in our company, industry, and world," said Dave Kimbell, chief executive officer, Ulta Beauty. "Looking back at 2021, I'm proud of the work we did to meaningfully grow our assortment, elevate and celebrate underrepresented voices, invest in our associates and create equitable experiences. Our forward-looking 2022 DE&I commitments ensure that we remain energized, creative, and extremely dedicated to leading in this critical space."
Ally Financial Announces Partnership with National Women's Soccer League Players Association (NWSLPA)
Nearly a year into Ally's sponsorship of the National Women's Soccer League (NWSL), and on the heels of a monumental collective bargaining agreement (CBA) between the NWSL and the National Women's Soccer League Players Association (NWSLPA), the digital financial services company and the NWSLPA announced Ally is expanding its support for women's soccer and its athletes by becoming the first official partner of the NWSLPA.

To kick off the relationship, Ally made a substantial contribution to the recently established Support the Players NET. To further its impact, Ally will launch a social campaign in the coming weeks to increase awareness of the fund and will match incoming donations up to $25,000 to help the Association hit its first quarter goal. The fund was created to meet the needs of current and former NWSL players in crisis situations and to assist with financial hardships.
Shake Shack and DoorDash Team Up to Launch Temporary Dating Site
Shake Shack is partnering with DoorDash to deliver romance as well as chicken sandwiches for the first two weeks of February. The fast-casual chain and the delivery service have launched Eat Cute, a limited-time online dating site and chicken sandwich promotional vehicle.

Users can visit the temporary dating site, LetsEatCute.com. Once they match with someone, the person they match with can send a promotional code for a free Buffalo Chicken Sandwich, which the chain launched as a limited-time offer on January 25 for users of its mobile app and for everyone else on January 28.


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