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Loyalty360 Reads: February 8 | McDonald’s Enters Next Phase of Loyalty Program; Buy Now, Pay Later G




McDonald’s Enters Next Phase of Testing a U.S. Loyalty Program
CNBC says that McDonald’s said that it has entered the next phase of testing a U.S. loyalty program before it launches nationwide later this year.

The fast-food giant has successful rewards programs in other countries, like France, but this is the closest it’s come to bringing one to its home market. In November, the company began testing in Arizona and Nevada. It added restaurants in New England to the test several weeks ago. As of Wednesday, roughly 900 locations out McDonald’s 14,000 U.S. restaurants are part of the test.
Buy Now, Pay Later: New Payment Options Go Mainstream During Pandemic
The Washington Post reports that retailers are turning to a growing number of buy-now, pay-later services that put a new twist on layaway: Get your purchase now, and pay it off in installments.

Dozens of national chains, including Walmart, Macy’s, Sephora, Neiman Marcus and DSW now allow shoppers to pay for everyday purchases in biweekly increments with the help of such programs as Affirm, Afterpay and Klarna. But consumer protection experts warn that such services are often unregulated and a potential slippery slope for those who make impulse buys.
Gillette Launches Planet KIND, a New Line of Products That Are Kind to Skin and the Planet
Gillette formally launched Planet KIND, a new shaving and skincare brand that is kind to skin and the planet. Planet KIND packaging is recyclable and made with 85% recycled paper, 85% recycled plastic or infinitely recyclable aluminum. The lineup also includes a razor handle made with 60% recycled plastic. The brand has partnered with Plastic Bank® to give consumers even more reason to feel good about choosing Planet KIND. In partnership with Plastic Bank, every Planet KIND product purchased will prevent 10 plastic bottles from entering the ocean.

“Planet KIND makes it easier to incorporate eco-friendly choices into your shaving and skincare routine,” said John Claughton, VP of North America Grooming at P&G. “We know consumers are looking for sustainable products that are kind to skin, and don’t want to compromise on performance. Our Planet KIND products are designed with this in mind and are backed by a brand people already know and trust.”
DICK'S Sporting Goods Again Chooses To Close 2021 Thanksgiving
DICK'S Sporting Goods announced it will close all retail locations and distribution centers on Thanksgiving Day, November 25, 2021. DICK'S also closed on Thanksgiving in 2020. 

"We closed our stores and distribution centers last year on Thanksgiving as a way of saying  'thank you' to our teammates for navigating all the stress and strain of 2020 and to encourage our teammates and customers to spend time with their loved ones," said Lauren Hobart, DICK'S Sporting Goods President and CEO. "This year, we wanted to give our teammates plenty of notice that we will be closed again, so they have the opportunity to plan for their annual traditions – whether it's participating in a fun run, watching football or enjoying Thanksgiving dinner."
Safeguard Safeguards NFL Fans and Staff at Super Bowl LV
With approximately 22,000 fans expected to attend Super Bowl LV in Tampa, Fla. this weekend, the National Football League (NFL) has joined forces with P&G’s Safeguard, one of the most recognizable hand soap and sanitizer brands, to help employees, staff and spectators prevent the spread of germs.

As part of the health and safety efforts, P&G Professional provided 35,000 2oz bottles of Safeguard Hand Sanitizer to be included in personal protective equipment (PPE) bags for Super Bowl LV staff, helping to ensure they have quick and easy access to hand sanitizer when they need it. In addition, fans who attend the Super Bowl Experience presented by Lowe’s – the NFL’s interactive football theme park – will find nearly 1,000 Safeguard sanitization stations around the grounds, filled with the professional 1.2 liter size of the sanitizer product.


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