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Loyalty360 Reads: Grubhub Customer Appreciation Month Starts, AIR MILES Launches Travel Booking Plat



Grubhub Offers a Month of Rewards to Loyalty Members  

The food ordering and delivery service Grubhub has kicked off its first-ever customer appreciation month, dubbed the Gold Days of Grubhub+. Through November 22, members of the Grubhub+ loyalty program will receive weekly deals on popular items from restaurants like Chipotle, KFC, Wendy’s, and Panera.  

The appreciation month comes as Grubhub is revamping Grubhub+ to provide more value to regular customers. The company recently reduced service fees and launched a 5% credit on pick-up orders for members.  

The full list of Gold Days offers is available on Grubhub.  


AIR MILES Launches New Travel Booking Platform with More Ways to Earn Rewards  

Canada’s largest loyalty collective, the AIR MILES Reward Program, this week unveiled AIR Miles Travel, a comprehensive booking platform with more earning opportunities for members. The new platform allows users to book flights, lodging, rental cars, tours, and other travel services in one place. Members receive bonus miles for bundling services when planning a trip.  

Miles earned through AIR Miles Travel bookings can be redeemed for almost anything, from additional travel to daily essentials and curated merchandise. The company says that its members now get up to 12.5% of the value of bookings back in rewards.  

"The enhancements we've made to our travel booking platform are a game changer for collectors, aligned with AIR MILES' reinvigorated commitment to increasingly invest in new ways to earn and redeem," says Shawn Stewart, President, AIR MILES Reward Program 


Study Shows 14% Decline in U.S. Customer Loyalty  

The marketing consulting firm SAP Emarsys this week released its 2023 Customer Loyalty Index, which studies how consumers engage with brands and trends in customer loyalty.  

Researchers found a 14% decline in loyalty among U.S consumers last year years, with 68% reporting being loyal to one or more brands, down from 79% in 2022.  

The study suggests that brands need to offer tangible rewards to keep loyal customers from wandering off. Half of respondents believe that having a loyalty card or account significantly influences their spending with a brand. Furthermore, 43% anticipate better prices as loyal customers, while 46% expect their loyalty to be rewarded with exclusive offers. 

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