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Loyalty360 Reads: H&M Launches Gaming Experience, Timex Offers NFT Exclusive Watch, and More


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H&M Launches “Loooptopia” Gaming Experience
H&M has partnered with metaverse studio Dubit to launch an immersive fashion experience on Roblox. The “Loooptopia” experience allows players to experiment with materials and patterns to create virtual clothing for their in-game avatar.

The goal of the experience is to reach Gen Z audiences, allowing them to engage with the brand online and in-store. Users can share experiences with each other, play mini-games, create styles, attend live-events, and recycle old clothes to earn super-rare elements.
Timex Offers NFT Exclusive Watch
Timex enters Web3 through a partnership with the Bored Ape Yacht Club, offering a collection of watches and corresponding digital twin NFTs. The timepieces are exclusively available to members of the Bored Ape and Mutant Ape communities.

Each watch is hand assembled and unique, featuring the holder’s Ape and customizable attributes like case, strap, or etching. Timex offered 500 watches with their digital twin NFTs through pre-sale in December, which will arrive to customers beginning in Q2 2023.
Food Lion Named One of Newsweek’s Greatest Workplaces for Diversity
Newsweek recognized Food Lion as one of “America’s Greatest Workplaces for Diversity.” The retailer is committed to fostering a diverse and inclusive environment, allowing associates to be comfortable being themselves and feel like they belong.

Newsweek scored 1,000 companies across the U.S. on how they value diversity in the workplace using publicly available data, interviews with individual company human resources staff, and an employee study. The recognition adds to Food Lion’s 13 years of honors for their commitment to diverse, equitable, and inclusive practices.

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