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Loyalty360 Reads: January 10 | Pottery Barn Kids Collaborates with The Lego Group; To Boost CX, Auto




Pottery Barn Kids Collaborates with The Lego Group on Exclusive Home Furnishings Collection
Pottery Barn Kids, a portfolio brand of Williams-Sonoma, Inc. (NYSE: WSM), the world’s largest digital-first, design-led and sustainable home retailer, today debuts the ‘LEGO® x Pottery Barn Kids’ collaboration. Designed in partnership with the LEGO Group, the collection of bedding, rugs and decorative accessories is rooted in the brands’ shared values of creativity and learning. The LEGO Group inspires and develops the builders of tomorrow, and the design partnership brings an artistic interpretation of the LEGO brand’s beloved icons and colorful bricks to children’s home furnishings for the first time.
“The LEGO Group’s brand values are what made them such a natural partner for Pottery Barn Kids,” said Allison Spampanato, Senior Vice President of Design for Pottery Barn Kids. “With this collection, we’ve created high-quality and thoughtful products, designed with care for people and the planet, that inspire creativity and imagination at home.”
To Boost CX, Automakers Must Enhance Collaboration with Dealers, Accenture Report Finds
Automakers must strengthen their relationships with their dealers to improve customer experiences, boost sales and increase consumer loyalty, according to a new report from Accenture (NYSE: ACN).
According to the report, automakers often provide a fragmented brand experience, with consumers experiencing low engagement and satisfaction, particularly in the post-purchase stage. The challenge for automakers is to provide the same level of ease and personalized experiences consumers are used to from other industries. This is particularly important given that nearly half (47%) of customers said they would consider switching auto brands after one fails to deliver a relevant customer experience.
First Federal Bank Positively Impacts Local Communities Throughout 2021
First Federal Bank understands the positive impact an organization can have on a community and has been passionate about giving back for nearly 60 years. In 2021, the community-based mutual savings bank supported special projects for education programs, mental health and medical agencies, food service agencies, athletic programs, animal services, various community enrichment programs, and more across 15 counties in Florida, Georgia, Washington DC, Wisconsin, and South Carolina.
"Supporting non-profit organizations in the towns in which our customers and employees live and work, is critical to the long-term success of our communities," said John Medina, President and Chief Executive Officer. "First Federal Bank recognizes that we play a part in this support and has developed a dynamic system of charitable giving for our customers, employees, and our organization."


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