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Loyalty360 Reads: January 13 | Lunchables Is Covering Groceries as Part of New Rewards Program; Chic




Lunchables Is Covering the Cost of Groceries as Part of New Rewards Program
Lunchables is offering a chance to win $10,000 for groceries and a year-long Instacart Express membership with its new Leave It To Lunchables Rewards Program. The Leave It To Lunchables Rewards Program helps moms tackle their to-do lists while giving their kids a lunch they love. As mom stocks up on her family’s favorite Lunchables varieties, she’s on her way to redeeming rewards to treat herself with perks like free coffee runs, school supplies and movie rentals. It’s a win-win for moms and kids!

“Moms are juggling more now than ever before with virtual learning, working from home and a never-ending to-do list,” says Molle Klein, associate brand manager for Lunchables. “With the new Leave It To Lunchables Rewards Program, we’re taking one thing off her plate. It’s a simple way to give kids a lunch they love and reward mom with her own prizes for all her hard work.”

Lunchables is also teaming up with Melissa Joan Hart to help support parents and get them through these demanding times. As a mom who knows a thing or two about juggling work and home life with three kids, Hart understands why moms deserve a reward for all the extra things they have on their plates right now.
Chick-fil-A One Members Will Receive Offer Nationwide January 11-23
As a way to say “thank you” to customers, Chick-fil-A is giving away a sweet, little treat: a Chocolate Fudge Brownie. Available from Jan. 11 to Jan. 23 at participating U.S. restaurants, Chick-fil-A One members can redeem the offer for a free brownie* on their Chick-fil-A One® account by scanning or placing a mobile order via the Chick-fil-A® App in the drive-thru, via curbside delivery, or inside the restaurant, where available.

“Whether it’s a smile behind a cow print mask or a surprise treat, we’re always looking for ways to show our guests how much we appreciate them,” said Kevin Purcer, senior director of customer digital experience at Chick-fil-A, Inc. “We’re excited to add a little sweetness to our guest’s day.”

Newly added to the menu in fall 2020, the Chocolate Fudge Brownie features rich semi-sweet chocolate melted into the batter along with tasty, fudgy chunks. Each decadent treat comes individually wrapped or can be purchased by the tray.
Washington Nationals and BetMGM Announce Exclusive Multi-Year Partnership
The Washington Nationals announced a multi-year, exclusive partnership with BetMGM, a leading sports betting and digital gaming company. Key details of the partnership include the opening of a BetMGM Sportsbook connected to Nationals Park and the launch of a mobile app within the permitted area around the Park, as well as fan-focused campaigns and co-branding opportunities.

“The Nationals are thrilled to expand our strong partnership with MGM Resorts into the sports betting realm,” said Alan Gottlieb, Chief Operating Officer of Lerner Sports Group. “As our Official Sports Betting Partner, BetMGM will further enhance the greatest in-venue fan experience in Washington, D.C. through its state-of-the-art entertainment products and services.”

The BetMGM Sportsbook will provide a luxury viewing and sports betting experience that complements the existing experience at the MGM National Harbor Dugout Club, an eight-seat premier luxury sports box located on the field adjacent to the team dugout. The newly created Sportsbook will be located in the space currently serving as Center Field Social, across Center Field Plaza from the Nationals Team Store. It will not be accessible by fans while they are in attendance at a Nationals game, but fans will be able to place bets via BetMGM’s mobile app.
Denny’s Tests Two Virtual Brands with Rollout Plans
Denny’s Corp. is testing two virtual brands that it plans to expand in 2021 and they “focus on burgers and melts,” the company said.

“Both concepts have shown promising results in testing and each is expected to be launched in the first half of fiscal 2021 in over half of Denny’s domestic restaurants,” the company said in a press release before its presentation at the 23rd annual ICR Conference 2021, which was held virtually.

The Spartanburg, S.C.-based Denny’s also released preliminary domestic same-store sales results for the COVID-19 pandemic year, saying they were down 31%, having reached a nadir of down 57% in the second quarter. In the fiscal fourth quarter ended Dec. 30, preliminary domestic same store sales were down 41%, the company said.
Equifax Announces Definitive Agreement to Acquire Kount
Equifax has signed a definitive agreement to acquire Kount, a provider of Artificial Intelligence (AI)-driven fraud prevention and digital identity solutions, for $640 million. As global digital transformation accelerates, driving customer interactions to digital channels in record numbers, businesses require new ways to establish digital identity trust in real time to fight the growing problem of online fraud while reducing customer friction. This acquisition will expand the Equifax worldwide footprint in digital identity and fraud prevention solutions, helping businesses better engage with their customers while combating fraud with the Kount Identity Trust Global Network – the industry's leading risk-based authentication platform.

"As digital migration accelerates, managing authentication and online fraud while optimizing the consumer's experience has become one of our customers' top challenges. The acquisition of Kount will expand Equifax's differentiated data assets to bring global businesses the information and solutions they need to establish identity trust online," said Mark W. Begor, CEO of Equifax. "Equifax is taking advantage of our strong 2020 outperformance and cash generation to make this strategic acquisition. Our data and technology cloud investments allow us to quickly and aggressively integrate new data and analytics assets like Kount into our global capabilities and bring new market leading products and solutions to our customers."


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