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Loyalty360 Reads: January 22 | Shaquille O'Neal Brand Ambassador for Novex Biotech; New Service Earn




Shaquille O'Neal is New Brand Ambassador for Novex Biotech
Novex Biotech and Authentic Brands Group (ABG), a global brand owner, marketing, and entertainment company, announced today that Hall of Famer and entrepreneur Shaquille O'Neal is Novex Biotech's newest brand ambassador. O'Neal, who has used Novex products to transform his physique, will represent the brand's complete line of men's performance products, including GF-9, Testrovax, and Oxydrene, as well as future line extensions.

The 15-time basketball All-Star, entrepreneur, sports analyst, DJ, philanthropist, and restaurateur is one of the world's most successful athletes-turned-businessmen and is globally recognized for his many accomplishments both on and off the court.

"I needed a boost, which is why I went looking for products that could help me regain my form and feel my best," Shaquille said. "GF-9 is the real deal. Novex Biotech has definitely helped to make the difference I was looking for."
New Service Lets You Earn Rewards Points For Offsetting Your Emissions
FastCompany.com says that even if you who live a relatively environmentally friendly life, with sustainable diets and low-impact travel habits, you probably could do more to counterbalance the emissions that stem from unavoidable necessities of modern life.

That’s the underlying philosophy for the creators of newly launched startup, Treepoints. “The only way to get to [carbon] zero and beyond is to couple behavior changes with active offsetting,” says Anthony Collias, one of the two co-founders. Treepoints gives users rewards points for offsetting their carbon by investing in projects that cancel out environmentally unfriendly lifestyle practices, like car and plane travel, and dairy- and meat-heavy diets. The structure of the rewards scheme is like “air miles, but for helping the planet rather than hurting it,” Collias says.

Kroger Pulls Militia Group Oath Keepers From Community Rewards Donation Program
Kroger said it is immediately removing the Indiana Oath Keepers, a militia group with ties to the Jan. 6 violence at the U.S. Capitol, from its Community Rewards program.

The Community Rewards program is a "customer-directed giving program in which thousands of IRS-approved 501(c)(3) nonprofit organizations participate," according to a company statement Tuesday. The Oath Keepers had posted the Community Rewards program on their website as a way to support the group.

Meijer Seeks Products Made in the Midwest at Upcoming Localization Summit
Meijer announced that it will host its first virtual Localization Summit, giving local businesses across the retailer's six-state footprint the opportunity to showcase their offerings to Meijer merchants.

"We are proud to be a Midwestern retailer and want to carry products that highlight our communities," said Peter Whitsett, Meijer Executive Vice President of Merchandising and Marketing. "Each Meijer store should represent its customers and the community that makes those customers unique. This event gives us the chance to source products from our customers' hometowns, which makes their shopping experience even more meaningful."

Fifth Third Achieves Carbon Neutrality
Fifth Third announced that it has achieved carbon neutrality for its operations in 2020, including greenhouse gas emissions from its facilities and business travel. This achievement was accomplished by directly reducing the Company’s corporate carbon footprint, purchasing renewable power and utilizing carbon offsets from a project in its retail footprint for remaining emissions.

“Becoming the first regional U.S.-based commercial bank to achieve carbon neutrality demonstrates Fifth Third’s unequivocal commitment to environmental sustainability leadership in the financial services industry,” said Fifth Third Chairman and CEO Greg D. Carmichael. “Achieving and maintaining carbon neutrality ensures that our operations minimize impact to the environment and is beneficial to all of our stakeholders.”


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