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Loyalty360 Reads: January 25 | Pioneer Woman Partners With Zavida Coffee Roasters; Keto Innovator Hi




Pioneer Woman Partners With Zavida Coffee Roasters To Launch New Coffee Line
The Pioneer Woman, represented by Earthbound Brands, announced that they have partnered with a leading producer of coffee, Zavida Coffee Roasters, to provide customers across the country with a new, premium coffee line.

Zavida Coffee Roasters, a producer of gourmet coffee for over 40 years, has partnered with Ree Drummond, known as The Pioneer Woman.

"Mornings come very early on our ranch," Drummond said. "Coffee is one of my favorite things about rising and shining, and I love to sip it all day. My coffee line with Zavida Coffee Roasters includes both high-quality coffee beans and single-serve cups in both flavored and non-flavored blends that I think you will absolutely love!"

The Pioneer Woman line includes premium ground coffee beans and single-serve cups featuring three non-flavored blends: Up & At 'Em (Breakfast Roast), Saddle Up (Medium Roast), and Giddy Up (Dark Roast).
Keto Innovator Hilo Life Partners with Sprouts, Hy-Vee
The demand for keto products continues to grow, with Instacart reporting a 72% increase across grocery partners in year-over-year sales of products with "keto" in the name. To feed the growing market, Hilo Life, a new keto brand on a mission to provide low carb snacks with bold flavors and a satisfying crunch, expands into grocery stores this month with Sprouts Farmers Market, Hy-Vee, Inc. and Woodman's Markets.

Hilo Life is one of the first keto-friendly cheese and nut snacks available in the grocery store. After launching exclusively on e-commerce in late 2019, the brand quickly found loyal customers on Amazon, amassing more than 1,000 five-star reviews and ranking #1 in the snack mix subcategory on Amazon sales rankings. Hilo Life's online success has resulted in exciting new brick-and-mortar partnerships with Sprouts Farmers Market and Hy-Vee, Inc., leading grocers in natural foods, health and wellness.

"Hilo Life fills an important gap in the low carb category. Keto consumers told us they missed crunchy, flavorful foods, especially in the snack food aisle, so we saw an opportunity to innovate and fill that void – we call it 'Noshtalgia.' It's about missing the little things when you're eating low carb, from the crinkle of opening a chip bag to the feel of a satisfying crunch and even licking the cheese dust off your fingers," said Amanda Cheung, brand director for Hilo Life. "We create keto-friendly snacks where there is nothing to miss – you can have it all."
People's United Bank Not Renewing In-Store Contracts with Stop & Shop in NY and CT
People's United Bank announced the decision not to renew its existing in-store branch contracts with Stop & Shop supermarkets in New York and Connecticut. There will be no current impact to customers as the exit will not begin immediately and is anticipated to occur over several years using a phased approach. Conversations are ongoing and positive, and additional details will be communicated well in advance.

"I want to thank Stop & Shop for their continuous collaboration, partnership, and teamwork in what has been a successful and beneficial relationship for more than two decades," said Jack Barnes, Chairman & CEO, People's United. "Our focus remains on personalized relationships and balancing the needs of our customers, that will not change. Recent acquisitions have allowed us to optimize our branch footprint and as a result, our Stop & Shop branch distribution closely mirrors that of our traditional branches."
KC Masterpiece Makes $5K Donation to Buffalo and Kansas City Food Banks
All's fair in love and football, and as Buffalo and Kansas City's teams rapidly approach the big game this Sunday, the competition is fiercer than ever before. In the spirit of healthy competition, a Buffalo radio station has nudged a handful of local supermarkets to remove KC Masterpiece Sauces from their shelves until after gameday, leaving the perfect opening for KC Masterpiece to make the next move.

"When we heard the hilarious news of our sauces being removed from store shelves in Buffalo, albeit temporarily, we saw a great opportunity to serve both communities while encouraging football fans to do the same," said Peddy Khatami, Director of Sales Planning for KC Masterpiece. "We're excited that our sauce is a strong symbol of its namesake city during the lead up to the big game, and even more excited to rally fans from both cities to join us in paying it forward."


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