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Loyalty360 Reads: January 27 | Google Pursues Plan to Remove Third-Party Cookies; Uncle Matt's Organ

admin January 28, 2021 13


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Google Pursues Plan to Remove Third-Party Cookies
The Wall Street Journal reports that Google is pushing forward with its plan to remove a widely used tracking technology from its Chrome web browser, despite complaints from rivals that rely on it to target ads at individuals.

The Alphabet Inc. unit on Monday said it is making progress on what it said are privacy-friendly alternatives that could replace third-party cookies, the Wall Street Journal reports, which many advertisers and other companies use to track individuals’ browsing habits across multiple websites.

Google cited positive test results for a technology that analyzes users’ browsing habits on their own devices, without sending sensitive data to central servers, and said it expects to open outside testing of ad buys using the technology in the second quarter.

A Google spokesman told the Wall Street Journal the company is still on track to stop supporting such cookies in Chrome next year, when the new alternatives are expected to be ready.
 
Uncle Matt's Organic Launches E-commerce Site
Uncle Matt's Organic, a brand of organic orange juice, makes its best-selling organic juices and functional beverages accessible to even more consumers with the launch of its new e-commerce site. The direct-to-consumer platform will offer an array of mixed product bundles and exclusive online offers, like new products, that will create a convenient and exploratory destination to experience the Uncle Matt's Organic brand.

Currently, shipping is available to most of the East Coast, with plans to expand nationwide. The online store brings organic orange juice, lemonade and functional beverage bundles directly to consumers' doors in one to two days via FedEx. Because products are perishable, Uncle Matt's does not ship to PO boxes. The launch of the e-commerce site complements Uncle Matt's Organic's expansive retail presence nationwide – the products can now be found in top retail locations nationwide including Whole Foods, Kroger, Target, Publix, Wegmans, Harris Teeter and Ingles.
 
Sephora’s Planning To Double Down On Black Owned Brands
Forbes.com reports that beauty retailer Sephora, owned by European conglomerate Moët Hennessy Louis Vuitton plans to double the assortment of Black-owned brands to 16 by the end of the year.

Black beauty is big business, and retail is one of the industries being called directly to task regarding the very top of mind subject of diversity, specifically when it comes to suppliers and vendors. This could be a big win for the beauty giant, as African Americans have cornered the ethnic hair and beauty market, accounting for almost 90% of the overall spend, according to a Nielsen NLSN -1.1% report.
 
Papa John’s Challenges Fans With New Epic Stuffs Sweepstakes
To celebrate the launch of its new Epic Stuffed Crust Pizza at the peak of the winter sports season, Papa John’s announced the Epic Stuffs Sweepstakes. For a limited-time, Papa John’s challenges fans to show off their totally epic moves – dunks, jumps, trick shots, blocks and more – to win an exclusive sports-watching experience of their very own – the Epic Stuffed Chair. The Epic Stuffed Chair was carefully designed to offer sports and pizza fans a viewing experience like no other.

“As an athlete and sports fan, I’m always on the lookout for the best – and most memorable – highlights from the latest game,” said Shaquille O’Neal, Papa John’s Board Member and franchise owner. “Now, I’m challenging Papa John’s fans to show me their epic moves for the chance to win the most coveted sports-watching chair around, the Epic Stuffed Chair.”
 
Engaging Employees to Accelerate Digital Banking Transformation
TheFinancialBrand.com says that digital banking transformation is much more than simply enabling the customer to access products and services on digital channels. Done correctly, it involves the digitalization of business processes, applications, data and business models. The goal of digital banking transformation is to improve the customer experience and the productivity of employees for an increasingly digital world.

As banks and credit unions evaluate their digital banking maturity, they look at ways to improve the sales process, rethink product offerings, use data and analytics to personalize the customer journey, and increase digital engagement all while hoping to increase efficiencies that will positively impact the organization’s bottom line. But as organizations rush to become ‘more digital’ for the customer, many may forget about the importance of the employee in the transformation.

Whether it’s the scope of digital banking transformation, the need to deploy new technology, or the potential reorganization of legacy business units, these changes impact people, process and technology that have been around for a while. This makes it difficult to get leaders to embrace change – and even harder for employees.
 



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