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Loyalty360 Reads: January 31: Giant Eagle Personalizes Loyalty Program, Jimmy John's Works with Paym




Giant Eagle Personalizes Loyalty Program
Pittsburgh-based grocer Giant Eagle has signed a multi-year agreement to use the Eagle Eye AIR intelligent digital marketing platform. Giant Eagle seeks to facilitate a personalized loyalty platform at scale. The grocer also intends to leverage the Eagle Eye AIR platform to enable the end-to-end management of real-time personalized promotions, allowing the retailer to continue upgrading its in-store customer experience and shift away from traditionally paper-based promotional activity.

Giant Eagle intends to roll out the AIR platform's functionality to its customers in phases, starting in June 2022. The company, which launched an in-store targeted rewards program called myPerks in November 2020, has been adjusting to the growing shift from in-store to online and omnichannel spending by improving its ability to understand shopper behavior across channels.
NBA Teams Add Chief Experience Officers to Their C-Suites
This month, the Minnesota Timberwolves became the latest National Basketball Association team to name a chief experience officer as the title continues to spread across industries. The Timberwolves follow the Utah Jazz, which hired a CXO last October, and BSE Global, the parent company of the Brooklyn Nets, which have had an executive in the position since 2016.

More chief experience officers have joined corporate C-suites in recent years, with companies such as Best Buy, Volkswagen, and public-relations firm Edelman naming executives to the position for the first time. The role was already gaining traction before the pandemic as companies tried to better attract and retain customers, but it has garnered more attention as consumer behavior changed during Covid-19.
Jimmy John's Works with Payment Solution Branch to Deliver Cashless Tips
Branch has announced a partnership with over 500 Jimmy John's locations to provide faster, streamlined payments of tips to their workers and other fee-free financial services at no cost to owners or employees. With Branch, Jimmy John's franchises can make digital payments of tips and mileage reimbursements to workers right after each shift, saving additional administrative time and costs.

Branch has integrated with Jimmy John's enterprise-wide PDQ POS system from PDQ Signature Systems to offer franchises automated funding of drivers' tips and mileage. Owners and managers no longer have to make burdensome trips to procure additional cash or delay tip payments due to a shortage of cash. Instead, they can instantly pay employees wages, tips, and mileage onto the Branch digital wallet and debit card, without requiring pre-funding, cash reserves, or changes to payroll. Employees have fast, easy access to their funds with the option to spend using the Branch debit card, Apple Pay, and Google Pay or transfer funds to another account. 


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