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Loyalty360 Reads: January 5: Southwest Offers 25,000 Reward Points, Chipotle Targets Gen Z, and More

January 5, 2023 7


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 Southwest Offers 25,000 Reward Points
Southwest Airlines is offering 25,000 frequent-flier points to travelers affected by thousands of cancelled flights over the holidays. According to a letter from Southwest CEO Bob Jordan, the points are worth more than $300, never expire, and carry no blackout dates.

The rewards are offered to people whose flights were cancelled or delayed more than three hours between the dates of December 24 and January 2. Southwest said it will give 25,000 points to each paid and ticketed flier. Additionally, Southwest is still processing refunds, reimbursements, and travel vouchers.
 
Chipotle Targets Gen Z With Wellness
Chipotle is targeting Gen Z and Millennial audiences with a Snapchat Lens and Lifestyle Bowls, available through their digital menu and designed to promote wellness among consumers. The lens will feature meditation prompts and exercises.

100,000 lens users will receive free guacamole for participating in the January 13 launch. Emphasizing healthy eating over diet culture, the Snapchat partnership makes Chipotle the first restaurant to feature a wellness-themed lens on the social media platform.
 
Sweetgreen Announces Healthy Routine Campaign
Sweetgreen is partnering with Melissa Wood Health (MWH) to launch its “Green January” campaign, inspiring customers to start healthy routines in 2023. Running through January 18, customers can use sweetgreen’s app to unlock rewards by trying menu items. The Green January campaign is designed to help customers set attainable health goals in the new year.

As part of Green January, five customers who use the sweetgreen app will receive a free annual subscript to MWH. Any customer who orders three times can receive $7 off their next digital order. As part of the partnership, MWH is offering a free month of subscription to customers who use the code “sweetgreen” at checkout.
 



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