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Loyalty360 Reads: July 13 | CVS Rewards Shoppers Who Link Loyalty Accounts, Francesca's Announces Mo




CVS Offers Gifts to Shoppers Who Link Mobile App to Loyalty Rewards
According to Mobile Marketer, CVS has announced a two-week promotion to offer gifts to shoppers that link its mobile app to their loyalty accounts. Those that link the app to the ExtraCare Rewards membership can receive the gift from July 5-18.
According to the above Mobile Marketer article, "The offers are available in the "deals" section of the CVS app, which asks users to tap on the items to redeem the offers in-store or online while supplies last. The gifts include self-care, healthy snacks and beauty products."
francesca's® Partners With Poq to Develop Mobile Application
Francesca's Holdings Corporation and Poq have announced a partnership to develop francesca's first mobile app. The brand plans to launch this new iOS app in the summer and the Android version later this year, in time for Black Friday and the holiday season, according to the press release.
Andrew Clarke, CEO at Francesca's Holdings Corp, stated, "During the temporary store closure period resulting from the COVID-19 pandemic, our ecommerce business surged. Given the accelerating shift to online shopping, we are excited to be stepping up our digital transformation strategy with the launch of this mobile app. In addition to enhancing her online shopping experience, the app will provide valuable insights into how customers interact with our brand, enabling us to interact with her in a more relevant and impactful way. After careful consideration, we chose Poq for this project based on their extensive expertise in building mobile shopping apps that empower businesses like ours to engage customers and facilitate financial success."
Grocers' Need to Update Online Business Model
According to a CNBC article, grocery shopping has moved to a more online business of late due to the pandemic. This is according to a Bain & Co. report published and quoted in the article. According to this report, U.S. online shopping was 5.1 percent of grocery sales at the end of 2019 and rose to 6.6 percent as of April 12.
"In some sense, it's a wake-up call," said Steve Caine, one of the report's authors in the above CNBC article. "You can't just run it at a loss. You can't ignore the fundamental economic equation any longer. You've got to begin experimenting, particularly with the revenue model, to get to a path towards sustainability."
Twitter Stock Jumps on Potential Subscription Platform
Twitter has announced it is building a subscription platform, which caused the brand's stock shares to close 7.34 percent higher Wednesday.
"We are building a subscription platform, one that can be reused by other teams in the future. This is a first for Twitter! Gryphon is a team of web engineers who are closely collaborating with the Payments team and the Twitter.com team," Twitter said in its original job posting which is quoted in the above CNBC article.
After reports of the above job listing, any mention of the subscription service was removed.
Ingenico Helps Digital Businesses Scale at Pace
Ingenico has announced multiple new solutions it is doing to help digital businesses keep pace. These solutions include:

  • Cross border payments at scale
  • Payment performance analysis
  • Recurring Payments Suite
  • Subscription payments

"We are seeing a clear shift to digital in our everyday lives with more and more consumers turning to this medium for a variety of everyday needs," said Andrew Monroe, General Manager, North America, Ingenico ePayments, in an Ingenico press release. "So, it is important that we help our digital businesses scale, increase their conversions and ensure their customers have easy and secure payments that match the offering they are purchasing."


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