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Loyalty360 Reads: July 15 | Noodles & Company Offering Free Mac & Cheese for National Mac & Cheese W

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Pepsico Revenue Falls 3% As Pandemic Hits Beverage Sales but Boosts Snacks Business
Pepsico has announced in its quarterly results that its quarterly revenue fell due to individuals buying the brand's drinks less at restaurants or convenience stores thanks to the pandemic. Pepsico's sales fell 3.1 percent during the second quarter. However, its food business, such as Frito Lay and Quaker Oats, have started faring better. The brand has also said it wouldn't provide an outlook for fiscal 2020 due to the volatility around the pandemic.
"Whoever wins in e-commerce now and is able to capture those families that are trying the grocery service for the first time, I think is going to win those families in the future, so we're investing heavily to try to be the first in that channel," CEO Ramon Laguarta said in the above CNBC article.
Broncos, BetMGM Enter into Multi-Year Deal
The Denver Broncos and BetMGM have announced a multi-year partnership. As an official betting partner, this will allow both BetMGM and MGM Resorts to provide fan experiences, such as a BetMGM Lounge at Empower Field at Mile High Stadium, VIP travel packages, as well as benefits through MGM Resorts' rewards program M Life Rewards.
"This partnership with the Broncos allows us to showcase not only a premier BetMGM sports betting and gaming platform, but also the world-class entertainment experiences delivered by MGM Resorts," said BetMGM's Chief Marketing Officer Matt Prevost in the above Gaming Today article. "We're excited to bring both of these to Broncos fans at Empower Field at Mile High Stadium and across the country while offering BetMGM users new ways to engage with their favorite football team."
Loyalty Programs
AIR MILES® And Shell Canada Launch Shell Go+ to All Collectors, Giving Them More Ways to Get Rewarded
AIR MILES Reward Program and Shell Canada have announced Shell Go+ to All Collectors, which will provide a suite of member benefits. The Shell brand is offering all AIR MILES collectors membership is Shell Go+ for the remainder of 2020.
"The launch of Shell Go+ to all Collectors for the remainder of 2020 demonstrates the power of two leading brands coming together to identify new ways to reward Canadians when it matters most," said Blair Cameron, President, AIR MILES Reward Program, in a news release. "Together with one of our original partners, we are thrilled to provide our Collectors with valuable and relevant Program offers, especially as our communities feel the impact of these challenging times."
Convenience Stores
7-Eleven, Inc. Announces 71,100th Store
7-Eleven has announced it has opened its 71,100th store, which has opened in Seoul, South Korea.
"7-Eleven's iconic orange, green and red stripes are easily recognized in 17 countries around the world," said 7-Eleven President and CEO Joe DePinto in a 7-Eleven press release. "The company got its start because an entrepreneurial ice dock employee saw his customers had a need and came up with a creative way to serve them. A lot has changed in how, when, and where 7-Eleven does business. But one thing that hasn't changed is our commitment to put customers at the forefront of all we do."
Celebrate National Mac & Cheese Day All Week Long with Free Mac & Cheese and Free Delivery from Noodles & Company
Noodles & Company has announced a week of special offers for Rewards members in celebration of National Mac & Cheese Day. There is also free delivery at participating locations through Noodles.com or the Noodles app, now running to Friday, July 17.
"We have such a wide variety of Mac & Cheese that we can't fit it into a single day, so we're celebrating with offers to satisfy all kinds of cravings, all week long. Whether trying the new Ham & Gruyere, opting for a classic favorite like Wisconsin Mac & Cheese, or substituting lighter Zoodles in for traditional elbow noodles, there's a reason first-time Noodles guests try mac & cheese more than any other dish on the menu," said Stacey Pool, chief marketing officer of Noodles & Company, in a Noodles & Company news release. "All of our dishes are made to order, which means our guests can customize their mac & cheese to their liking. Plus, our mac & cheese is made with our signature creamy cheese sauce made of high-quality aged cheddars developed exclusively for Noodles & Company by Sartori."

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