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Loyalty360 Reads: July 16 | Royal Caribbean Makes Customer Loyalty Changes; . Peanut Character Givin




Royal Caribbean Makes Customer Loyalty Program Changes
With Royal Caribbean restarting cruise ships again, comes many changes, including to their customer loyalty program. The Crown and Anchor Society program has undergone a number of changes, some temporary and some permanent.

Nancy Ramos, Royal Caribbean International's Director of Onboard Branding, Communications & Loyalty, spoke to travel agents in a webinar on Wednesday to go over the changes made, and outline which will revert back later. Guests sailing on early cruises have experienced many of the changes, but other changes may have gone overlooked.  More importantly, it was not clear which changes would be reverted at a later date.
The Mr. Peanut Character Is Giving Away $100,000
The Mr. Peanut character is packing his bags and preparing for his big move to his new home at Hormel Foods in Minnesota. To shellebrate his move to the land of 10,000 lakes, the legume is giving away 10 checks worth $10,000 each to reward Little Acts of Substance in his new home state this summer.

The Mr. Peanut character identified five local Minnesota charities and five Minnesotans who add substance to their communities and make their neighbors' days a little better and is rewarding them with funds to continue their good work.
Southeastern Grocers Brightens Futures for Military Families with $1.5M Donation
Southeastern Grocers Inc. (SEG), parent company and home of Fresco y Más, Harveys Supermarket and Winn-Dixie grocery stores, announces the donation of $1.5 million to Folds of Honor to help provide educational scholarships to the spouses and children of America’s fallen and disabled service members. This significant donation is made possible through contributions from valued partners and generous in-store customer donations, as well as the grocer’s charitable foundation.

The six-week community donation program kicked-off with a $50,000 donation from world-class chef Robert Irvine through The Robert Irvine Foundation in partnership with Coca-Cola. From May 26 – July 4, Fresco y Más, Harveys Supermarket and Winn-Dixie customers were invited to round up their total grocery bill to the nearest dollar or make a donation of their choice at check out in honor of United States military heroes and their loved ones. Inspired by the outpouring support of the community, the grocer’s charitable foundation, SEG Gives, also made a $500,000 donation to the program to provide an additional 100 scholarships.
McDonald’s Owners Offer Tuition, Child Care to Lure Burger Flippers
The Wall Street Journal says McDonald’s Corp. owners are adding emergency child care and other benefits, as many U.S. restaurants are struggling to hire enough workers to run their businesses.

U.S. franchisees of the burger giant aim to boost hourly pay, give workers paid time off and help cover tuition costs to draw enough workers and improve the Golden Arches’ image as an employer. McDonald’s corporate parent said it is making a multimillion-dollar investment to back the franchisee efforts. Franchisees own 95% of the chain’s roughly 13,450 U.S. stores.
Safe Harbor Marinas Launches Boating Lifestyle App with Tegan Digital
Safe Harbor Marinas continues to innovate within the boating industry with their latest app, Safe Harbor Water. As the world's largest owner and operator of marinas, Safe Harbor continues to redefine the global boating lifestyle. The new app joins Safe Harbor's already impressive catalogue of digital resources that serve both members and guests. The app was designed and developed by Tegan Digital, Safe Harbor's MarTech lead agency.

Developed for both iOS and Android, the new Safe Harbor Water app will serve as a platform for Safe Harbor's over 40,000 members to engage with their nationwide network of more than 115 marinas across 22 states. The app also introduces the Safe Harbor Marketplace, an exclusive, members-only opportunity for buying and selling boats.


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