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Loyalty360 Reads: July 17 | Pizza Hut to Bring Back BOOK IT, SCENE Launches Better Together Campaign

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Pizza Hut Brings Back ‘BOOK-IT!’ and Now Parents Call the Shots
Pizza Hut has announced it is bringing back its program BOOK IT in a new form, called Camp BOOK IT. Parents can enroll kids in grades K-6 in the summer reading program. Rewards aren’t tied to finishing books but hitting a specific reading goal for the month.
According to Pizza Hut on the brand’s website, “The program is expanding to reach 1 million classrooms by 2020. To achieve this, the program plans to enhance the experience by rolling out a digital option this fall. This version is still the same great program teachers know and love, but it will be even easier to reward students for reading and celebrate success with a memorable classroom experience. Plus, parents will receive their child’s digital award certificate straight to their inbox making online redemption available within the program for the first time.”
Food Lion Makes Grocery Shopping Easier for You Through Delivery
Food Lion has announced that thanks to a partnership with Instacart, it is making grocery shopping easier. The brand has expanded the availability of its grocery delivery service to 302 stores in Maryland, North Carolina, South Carolina, Virginia, and West Virginia.
“Expanding this convenient service to 302 stores in the Food Lion footprint is more important than ever,” said Evan Harding, director of digital and e-commerce marketing at Food Lion, in a Food Lion news release. “We want to give local neighbors the option to shop through the channel they prefer, in-store or online, while still ensuring they have access to the freshest groceries at affordable prices.”
Corporate Social Responsibility
SCENE Launches 'Better Together' Campaign to Help Canadians Reconnect
SCENE has announced the launch of its Better Together campaign that will look to reconnect Canadians. This means announcing that “SCENE members will be able to safely celebrate with a much-deserved 'SCENE Night Out' or 'SCENE Night In.' Plus, from now until August 27, every time a member uses their SCENE card, $0.25 of the transaction will be donated to Boys & Girls Clubs of Canadaup to a maximum value of $210,000.”
"Now, more than ever, the value of spending quality time with our loved ones has resonated with Canadians and everyone around the globe," said Matthew Seagrim, Managing Director, SCENE, in a SCENE press release. "Our goal is to raise enough funds to donate $50,000 in cash and more than 3,000 SCENE experiences to the Boys & Girls Clubs of Canada to help families make lifelong memories."
Office Depot Donates $1.5 Million to Feeding America’s COVID-19 Response Fund
Office Depot has announced that it is donating $1.5 million to Feeding America in support of its COVID-19 Response Fund that will help local food banks.
“We are proud to support the Feeding America network of food banks as it works tirelessly to address the increased demand for food assistance resulting from the COVID-19 pandemic,” said Gerry Smith, chief executive officer for Office Depot and The ODP Corporation, in an Office Depot news release. “Now more than ever, we are committed to strengthening local communities and hope that this donation will help to provide relief for families that are struggling to put food on the table.”
Impossible Foods Has Expanded Grocery Store Footprint 30X Since COVID-19
According to a QSR Magazine article, Impossible Foods has expanded its grocery footprint 30x and is on track to increase its retail availability 50x through 2020.
“Impossible Foods’ goal is to transform the global food system. To do that, Impossible Burger has to be available everywhere people buy beef from cows,” says Impossible Foods’ President Dennis Woodside in the above QSR Magazine article. “Impossible Burger has always been delicious and nutritious — and this summer, we’re making sure it’s ubiquitous, too.”

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