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Loyalty360 Reads: July 2 | Timberland Announces Global Product Take-Back Program; Perfect Partners w




Timberland Announces Global Product Take-Back Program in Partnership With ReCircled
Timberland announced a critical next step on its path to circularity with the upcoming launch of a global product take-back program. Developed in partnership with global innovation company ReCircled, the take-back program provides the robust infrastructure needed to fuel Timberland’s circular design and development cycle. It also supports the brand’s bold vision, announced last fall, for its products to have a net positive impact on nature by 2030, through a commitment to regenerative agriculture and circular design.

Beginning this August in the U.S., consumers will be able to return any Timberland® footwear, apparel or accessories to a Timberland® store, to either be repaired/refurbished for sale on a dedicated re-commerce platform, or upcycled/recycled into future products. The brand will introduce a digital, ship-from-home option later in the summer, making it even easier for consumers to participate. Following the U.S. launch, the program is slated to expand to EMEA later this fall, and to the APAC region in spring 2022.
Perfect Partners with Smashbox Cosmetics for the First AI-Powered Face Analyzer
Perfect Corp., the global beauty tech solutions provider and developer of the award-winning YouCam Makeup app, announces the extension of their partnership with leading global cosmetics brand, Smashbox Cosmetics. With this, the brand will be pairing YouCam’s Artificial Intelligence (AI)-powered face analyzer technology with Smashbox’s Shape Matters Methodology, and eye products for the launch of the groundbreaking, Smashbox Eye Genie in the YouCam Makeup App.

Leveraging a first-of-its-kind AI eye-shape detection and product recommendation solution, the YouCam Makeup App delivers a seamless user experience as the Smashbox Eye Genie will automatically detect the shape of the user’s eyes, using a live camera feed. From there it will recommend varying Smashbox Cover Shot Palettes and accompanying eye looks based on the user’s eye shape created by Smashbox eye experts and professional makeup artists such as the brand’s Global Makeup Artist, Lori Taylor Davis. This will ultimately allow users to experiment with different color combinations based on their preference in a matter of seconds.
Catalina connects with Verizon Media to advance measurement in a cookieless world
Catalina, a leader in shopper intelligence and omni-channel media solutions, announced its interoperability with Verizon Media ConnectID to enable robust measurement capabilities for CPG advertisers in a cookieless world.

“Following a disruptive year for CPGs, advertisers are now faced with impending cookie deprecation and further challenges to measurement and campaign performance,” said Brian Dunphy, SVP of Channel Sales & Strategic Partnerships for Catalina. “To help them, we’ve expanded our relationship with Verizon Media to become interoperable with Verizon Media ConnectID. The relationship pairs two leading companies uniquely positioned to drive performance and measurement in a consumer and privacy-centric way. As the industry continues to shift, we’ll see those that have scale and ethically sourced data rise to the top.”
Epsilon Expands Messaging Capabilities with New Solution for Mid-Size Brands
Epsilon announced that it is expanding its industry-leading messaging capabilities with the launch of Epsilon PeopleCloud (EPC) Messaging Essentials, a new quick-to-market and scalable solution for email and cross-channel marketers at mid-market companies, without the need for a long-term contract. EPC Messaging Essentials leverages the power of Epsilon's enterprise-level solution, EPC Messaging, to help marketers deliver individualized messages to customers across email, SMS, mobile push and more, all powered by Epsilon's industry-leading identity resolution capabilities.

EPC Messaging Essentials features new, campaign-specific capabilities that can be activated by mid-market companies looking to enhance their messaging strategy with personalized, 1:1 communications. These capabilities include:

  • Dialogues: Helps marketers define a set of real-time marketing automations that react to customer behaviors and signals across various channels to drive engagement, conversion and brand loyalty.
  • SignUp+: Identifies the best targets for a brand, serves them a digital ad that connects to a smart capture email opt-in experience, which captures robust profile data so marketers can instantly engage their new subscribers with an interactive and personalized onboarding experience.


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