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Loyalty360 Reads: July 22 | Portillo’s Launching Self-Delivery, Mountain Dew Launches Stimulus Platf

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Portillo’s To Hire Several Hundred Drivers: The Iconic Restaurant Brand Is Hiring to Fuel New Self-Delivery Program
The famous restaurant, Portillo’s, known for its hot dogs, has announced it is launching a self-delivery program. It will begin using its own drivers to deliver select order through the brand’s website.
According to the Portillo’s press release, “To fuel the new program, Portillo’s plans to hire several delivery drivers for each of its 62 restaurants, accounting for hundreds of new jobs across the chain. In addition to base salary, drivers will be able to earn tips from their deliveries. Additionally, they will be cross-trained inside the restaurant. Drivers must be at least 18 years of age, have a vehicle, have a valid driver’s license, and must be able to show proof of insurance.”
Corporate Social Responsibility
MTN DEW Launches “Out Here. It’s Dew.” A Stimulus Platform to Celebrate Heartlanders’ Love of Great Outdoors
MTN DEW has announced a new campaign, “Out Here. It’s DEW.” This campaign will begin with a $100,000 MTN DEW Outdoor Stimulus, which will go to Heartland 2020’s hunting and fishing permits.
“MTN DEW’s roots share a deep sense of regional pride with the Heartland – it’s a way of life and a commitment to the community and land,” said Julie Raheja-Perera, MTN DEW, in an MTN DEW news release. “We know this year has brought many challenges and that Heartlanders live for the days they can spend outdoors – be it fishing on the lake or hunting with families and friends. We want them to know we are out here with them by providing a small kick start to get outside and unleash their passions.”
Loyalty Programs
Checkers and Rally’s: How the Drive-Thru Is Changing QSR Loyalty and Rewards
A recent PYMNTS.com article highlighted what some restaurants are currently doing around innovative customer experiences. For example, mentioning Uber’s recent acquisition of Postmates, which will help the brand continually innovate in the delivery space.
Two brands it highlights explicitly, however, are Checker’s and Rally’s. The outlet was able to interview Josh Buchmann, senior director of eCommerce and guest engagement for the Checkers and Rally’s restaurant chain, about its investment in loyalty programs, which can be seen by downloading its report at the above link.
Panera Doesn’t Plan to Stop at Free Coffee Subscriptions
According to a QSR Magazine article, it looks like Panera Bread will not be stopping at free coffee subscriptions. At the start of the pandemic, it began the #FREECOFFEE4SUMMER campaign and has since seen over 800,000 sign-ups.
The brand also plans to launch a new program called “The Fellowship of Unlimited Coffee.” In the above article, where QSR Magazine also interviewed Eduardo Luz, chief brand and concept officer. Luz hinted that coffee might be just the beginning for the brand.
Einstein Bros. Bagels Joins Plant-Based Movement with Denver Test
Einstein Bros. Bagels has announced it is partnering with Beyond Meat for a limited-time test of Beyond Breakfast Sausage at three of its Denver locations. This test started July 16 and features the new plant-based Beyond Sausage Spicy Sunrise egg sandwich.
“As consumer interest around plant-based meat continues to grow, we’re thrilled to team up with Einstein Bros. Bagels to test our Beyond Breakfast Sausage in the Denver area,” said Stuart Kronauge, Chief Marketing Officer, Beyond Meat, in an Einstein Bros. Bagels press release. “At Beyond Meat, we’re on a mission to make delicious, nutritious, and sustainable plant-based meat accessible to all, and partnerships with innovative brands like Einstein Bros. Bagels are an important part of that journey.”

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