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Loyalty360 Reads: July 23 | Harley-Davidson Launches H-D1 Marketplace; McAlister's Deli Has Free Tea




Harley-Davidson Launches H-D1 Marketplace
Harley-Davidson is launching H-D1 Marketplace on H-D.com that will provide consumers with the most comprehensive opportunity to search, experience, sell and purchase pre-owned Harley-Davidson motorcycles across North America. 

Backed by the strength and scale of their dealer network and enhanced by the Harley-Davidson Certified program for extra peace of mind, H-D1 Marketplace will facilitate a seamless purchase experience for customers looking for that special pre-owned Harley-Davidson.

"The launch of H-D1 Marketplace is the first step towards our ambitious transformation of H-D.com into the leading online destination for everything Harley-Davidson," said Jochen Zeitz, Chairman, President and CEO, Harley-Davidson. "We want our online presence to connect and support our H-D network – from enhanced online experiences, unique community engagement, to exclusive content and learning. The H-D1 Marketplace platform will connect our customers, community and our strong dealer network, with the goal to become the largest marketplace for pre-owned Harley-Davidson motorcycles in the United States."
McAlister's Deli Encouraged Fans to Quench Their Thirst During Free Tea Day
Concluding the momentum of their month-long Sweet Sips Tea Fest, McAlister's Deli celebrated its 13th annual Free Tea Day on July 22. All fans who visited any of McAlister's Deli restaurants received a free 32 oz. cup of their Famous Sweet Tea, no purchase necessary. Consumers who preferred to order on-the-go could also partake in Free Tea Day by adding a maximum of four free teas to their online order.

"At McAlister's Deli, we're passionate about service and committed to celebrating our fans," said Danielle Parra, Vice President of Marketing at McAlister's Deli, "We wanted to show our appreciation with our 13th annual Free Tea Day." 

Bed Bath & Beyond's Redesigned and Transformed Flagship in New York City
Bed Bath & Beyond today announced its flagship store in New York City will reopen tomorrow, after undergoing a complete transformation since last December to modernize the in-store shopping experience and help customers on their journey to "home, happier™." The renovated 92,000 square-foot flagship, located at 620 6th Avenue in Chelsea, is an expression of the new Bed Bath & Beyond and its market leadership in destination categories of bed, bath, kitchen & dining, indoor décor, and organization in the $180 billion home market.

With open sightlines and improved layout, in-store digital shopping tools through the Bed Bath & Beyond mobile app, and an inspiring collection of Owned Brands and national brands for every room of the home, the flagship renovation is emblematic of a $250 million three-year project to remodel 450 of its stores as the Company executes against its overall transformation strategy.
Nathan's Famous Teams Up With Kroger And Hot Dog Eating Champion Joey Chestnut
Legendary hot dog brand Nathan's Famous joined Kroger at its Over the Rhine Eatery in downtown Cincinnati to celebrate National Hot Dog Day by distributing free beef franks to hungry consumers and making a largescale protein contribution to the Freestore Foodbank. The festivities comprised of a donation presentation, giveaways, interactive games and happy Cincinnatians.

To kick it up a notch, professional competitive eater Joey Chestnut made a guest appearance to share his love of the nostalgic summertime dish and celebrate his recent victory with fellow hot dog enthusiasts during a meet and greet. This past July 4, the beef frank connoisseur impressively went on to win his 14th Nathan's Famous Hot Dog Eating Contest, breaking his own record and consuming 76 hot dogs within 10 minutes.
ChiliSleep Announces Sleep Tech Collaboration With Cincinnati Reds and Seattle Mariners
Kryo, Inc., the parent company of sleep technology brand ChiliSleep, announced an innovative sports science collaboration with both the Cincinnati Reds and the Seattle Mariners Major League Baseball teams. This season, players have the opportunity to use the OOLER sleep system, which is ChiliSleep’s advanced, temperature-regulated sleep tech that decreases body temperature to trigger deep sleep for players at home and on the road.

While 2020 had an abbreviated 60-game MLB season, 2021 was a return to normal with a full 162-game schedule. Both the Reds and Mariners front offices were looking to implement a new tool to help players train and perform at their best. Being in the professional sports world, each team knew that deep sleep has restorative powers, including strengthened immune systems.


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