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Loyalty360 Reads: July 26 | City Barbeque Overhauls Digital Experiences; House Advantage Loyalty Pro

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City Barbeque Taps Hathway to Overhaul Digital Experiences
Fast-casual barbeque restaurant City Barbeque tapped digital growth partner Hathway to design and build brand-new native apps, a custom web ordering site, and an integrated marketing site to streamline the BBQ brand’s online ordering experience. Hathway’s new design overhauls the ordering process from first click to pickup, creating an engaging and easy experience while solving for key pain points caused by City Barbeque’s reliance on white-label apps.

“We are thrilled to have launched this new seamless guest experience with our partners at Hathway,” said City Barbeque CMO Judy Kadylak. “We’re excited to share our new website, online ordering process, and native apps with our guests—and even more so to see where we can take our brand and our business with this platform.”
House Advantage Starts Loyalty Program Integration with Bally Bet Mobile Sportsbook
House Advantage, a leading loyalty and gaming operations technology provider, announced a joint integration between its HALo Loyalty platform and the Bally's Corporation sports betting platform, Bally Bet. The first-time integration creates a unified process for enrolling and extending loyalty program benefits to Bally Bet mobile bettors and is live in the Colorado and Iowa markets.

The integration automates Bally Rewards and Bally Bet program enrollment, betting activity, rewards earning, and redemption for players using Bally Bet for mobile sports betting. House Advantage engineered and deployed a scalable system that synchronizes member accounts from mobile registration to Bally's land-based casinos, and vice versa, as well as providing real-time rewards for all sports betting activity on the Bally Bet platform.
Miami Marlins And Cheq Partner To Enhance The Fan Experience
The Miami Marlins and CHEQ announce a multi-year partnership, implementing CHEQ's pioneering mobile payment app at loanDepot park, enhancing the first-class fan experience at the ballpark.

The partnership pairs two organizations that share innovation as a core value. The Marlins are the first professional sports team to utilize CHEQ's innovative technology. The cutting-edge app allows fans to order food and drinks ahead via their phones, all while spending more time in their seats enjoying the game.
Ryder Expands Last-Mile Delivery Network Amid Escalating Consumer Demands
Ryder System, a leader in supply chain, dedicated transportation, and fleet management solutions, announces further expansion of Ryder Last Mile, a customizable, multi-tiered delivery solution for big-and-bulky goods. With new hubs in Milwaukee and Philadelphia, Ryder continues to position its customers – some the world’s biggest brands – closer to end-consumers in order to meet ever-growing demands for delivery in two days or less.

The 75,000-square-foot hub in Milwaukee is operational as of July 19, 2021 and the 108,000-square-foot hub in Philadelphia will be operational by October. Both new facilities will service multiple customers across various industries and provide quick and easy access to the Northeast, Mid-Atlantic, and Upper Midwest regions. With more than 100 additional locations, the Ryder Last Mile network can cover 95% of the U.S., including Puerto Rico and Hawaii, within a two-day timeframe.

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