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Loyalty360 Reads: July 27 | Survey Says Pandemic Saw Purge of Complicated Rewards Cards; Helzberg Di




Wells Fargo Active Cash Card Survey Says Pandemic Saw Purge of Complicated Rewards Cards
According to a Wells Fargo Active Cash Card survey, the COVID-19 pandemic prompted two-thirds (63%) of credit card-holding consumers to initiate “pandemic purges.” When looking at what exactly consumers decluttered, the survey found that three-quarters (72%) decluttered their closets, one-third (29%) purged their friends on social media, and another one-third (33%) simplified and decluttered their finances. Coming out of the pandemic, more than one-third (36%) of consumers surveyed say they are becoming more involved in money management, gaining enhanced perspective on their financial standing and goals.

The survey also reveals that the primary drivers in choosing a credit card are cash back features (44%), followed by rewards (38%) and sign-up bonuses (22%). While many consumers seem to understand the benefits of earning rewards, cardholders compare managing their credit card rewards to tedious or mundane tasks, such as doing their taxes (18%), being stuck in traffic (14%), or waiting in line at the DMV (13%), proving the desire for a more straightforward, ubiquitous credit card value proposition like earning the same cash rewards on virtually all purchases.
Helzberg Diamonds Drafts Travis Kelce to Launch a New C: Choice
Helzberg Diamonds announces the launch of a new C: choice. Many people are familiar with the “four Cs” of a diamond: cut, color, clarity and carat weight. With the addition of Helzberg lab grown diamonds, ring shoppers can now benefit from a new “C” — choice. Known diamond enthusiast and Kansas City Chiefs All-Pro, Travis Kelce, will help one diamond in the rough navigate the choices he needs to prepare for the ultimate play and propose in style.

Now more than ever, ring shoppers have options when it comes to choosing a real diamond that’s right for them and their budget. Lab grown diamonds are real and unique diamonds that provide consumers with more choices and more sparkle for their spend.
Cymbiotika Donates Fifty Thousand Meals to Combat Hunger
Cymbiotika, a leading nutritional supplement brand known for creating pure, clinically backed supplements, will donate 50,000 meals to those in need through Vizer, a social fitness rewards app that gives organizations a platform to help teams stay active and give back.

As a partner and competitor in the Vizer Games, Cymbiotika has pledged to donate 50,000 meals and share the opportunity for other organizations and individuals to help the competition reach its goal of donating 250,000 meals. To join the Cymbiotika team, download the Vizer app and enter code TEAMCYM.
Hudson’s Bay Rallies Behind Team Canada in Tokyo
Team Canada’s official Flag Bearers took proud, confident strides in bringing our country together as they marched in the Parade of Nation’s representing all of Team Canada at the Tokyo 2020 Olympic Games Opening Ceremony. Dressed in the official Opening Ceremony uniform, designed by Hudson’s Bay, the Flag Bearers, Miranda Ayim and Nathan Hirayama, represented the thread weaving the fabric of Team Canada’s spirit together in the highly anticipated ceremony that introduced Canada on the Olympic world stage for the first time in three years.

“The Opening Ceremony sets the stage for Canadian athletes as they embark on their journey to gold and as the Official Outfitter of Team Canada, we’ve designed a uniform that ignites a strong and unapologetic sense of Canadian pride for both athletes competing and for everyone cheering them on from back home,” says Iain Nairn President and CEO of Hudson’s Bay. “We are rallying behind Team Canada and wish every athlete the best of luck as competitions commence.”
SpartanNash Foundation, Store Guests Team up to Raise $330,000
As part of its commitment to building stronger communities and serving those who served, the SpartanNash Foundation – the charitable organization operated by grocery retailer and distributor SpartanNash (Nasdaq: SPTN) – recently joined with store guests and company associates to raise $330,000 on behalf of nonprofit organizations Team Red, White & Blue (Team RWB), Operation Homefront and Honor and Remember.

“As a leading distributor of grocery products to U.S. military commissaries and exchanges throughout the world, SpartanNash sees firsthand the sacrifices our servicemen and women make every day to protect our freedoms. We are proud to join our patriotic partners to support these heroes in the communities we serve,” said SpartanNash Senior Vice President and President of MDV (Military Division) David Sisk.


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