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Loyalty360 Reads: July 7 | Red Roof and GoPetFriendly Partner; CEFCO Rewards Loyalty Members With 'M




Red Roof and GoPetFriendly Partner To Make Traveling With Pets Easier
Red Roof has teamed up with GoPetFriendly to support guests who want to travel with their furry family members. Red Roof is offering 15% off rates at more than 600 pet-friendly Red Roof locations across the country when guests book through GoPetFriendly and GoPetFriendly is making it easy to locate Red Roof's pet-friendly locations and nearby pet-perfect activities through their easy-to-use search platform.

Red Roof and GoPetFriendly hope that by working together they can help pet owners save money and avoid the anxiety people face when looking for pet-friendly travel options.

"With hundreds of pet-friendly locations across the country, our hotels have always been a reliable choice for families with pets," says Marina MacDonald, Chief Marketing Officer at Red Roof. "Many travelers are eager to start planning their next getaway. This partnership with GoPetFriendly will take the guess work out of travel for pet owners – helping them to locate a lot more than just pet-friendly accommodations for their great American road trip."
CEFCO Rewards Loyalty Members With 'Month of Freedom' Throughout July
CEFCO Convenience Stores is running a series of promotions to celebrate a "Month of Freedom" in July. Members of CEFCO Rewards, its pinpad-based loyalty program, will have access to free products and exclusive offers all month.

"We're excited to bring even more free offers to our loyalty members and we are grateful for our vendor partners who make these offers possible, such as PepsiCo, Mars-Wrigley, Frito Lay and Unilever," said Reagan Francis, brand manager for CEFCO. "We are looking forward to continuing to deliver value to our loyalty members and reward them for giving us their business."
Hims & Hers Partners with Urban Outfitters
Hims & Hers Health announced a partnership with Urban Outfitters, a leading lifestyle products and services company that is dedicated to inspiring their customers through a unique combination of product, creativity and cultural understanding — which will offer personalized health and wellness solutions, starting with the availability of select Hims products, on urbanoutfitters.com.

“Our priority has, and will always be, the consumer,” said Melissa Baird, Chief Operating Officer of Hims & Hers. “At Hims & Hers, we’re trying to provide everyone with access to gorgeously designed, high quality, personalized, and affordable products that benefit their health and wellness. Being able to expand our product reach to consumers through a partnership with such an iconic and inspirational lifestyle brand is incredibly exciting for us. We are truly honored to partner with Urban Outfitters and make Hims & Hers’ solutions available to their digitally native and diverse audience via urbanoutfitters.com.”
Unilever Working with College Athletes with First Campaign from Degree Deodorant
Unilever wants to set a thoughtful and positive precedent for working with college athletes as the ability to monetize college athletes' name, image and likeness (NIL) goes into effect on July 1, 2021.

One of the key pillars of Unilever's sustainable business strategy is to contribute to a fairer, more socially inclusive world. Unilever's approach to working with college athletes will underscore this strategy to highlight purpose-led initiatives, amplify athlete stories and experiences, and provide equal compensation to both men's and women's athletes in aggregate.


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