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Loyalty360 Reads: July 8 | Walmart Launches Virtual Summer Camp, Cheesecake Factory Commemorates Nat

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Couche-Tard Expands New Fresh Food Concept Across North America
Couche-Tard has announced a new fresh food concept, called “Fresh Food Fast.” According to the article, it presents a significant organic-growth opportunity, with expectations for both top-line and margin improvement.
"We continue to be excited about its potential. In markets where the new program has been available, customer feedback has been very positive, and both food unit sales and overall sales in the stores with the program have significantly outpaced comparable sales at other stores in those same markets," President and CEO Brian Hannasch reported during the company's fourth-quarter fiscal year 2020 earnings call, held June 30, reported in the above CS News article.
BMW Details Digital Overhaul
BMW has detailed an overhaul to the digital systems that power its luxury vehicles, including a new map and navigation system, a revamped digital assistant, a “digital key”, and wireless Android Auto. Additionally, and perhaps one of the most interesting updated BMW shared, is that the brand is going all-in on in-car microtransactions.
According to the BMW website, “With the option of subsequently booking additional vehicle functions via the ConnectedDrive Store, BMW is strengthening selection and personalization for customers, offering them maximum flexibility. BMW provides the hardware and software in the vehicle at the time of manufacture for the implementation so that it can be adapted later on as required and in accordance with customer preferences.  If, for example, vehicle functions were not yet requested at the time of purchase, they can be added later. A second owner thus can configure the used vehicle according to their own wishes.”
Walmart Launches Virtual Summer Camp and Drive-In Movie Theater to Help Families Make the Most of Summer
Walmart has announced two new experience for families. The first of those is a Virtual Camp, which starts July 8. There are 50 different activities available for free by visiting the Walmart app. Celebrities are also involved in the camps.
“Summer hasn’t really felt like summer yet and I know I hear every day, ‘Mom, I’m bored!’,” said Janey Whiteside, chief customer officer, Walmart, in a Walmart press release. “Through our digital means and vast footprint of stores, we’re hoping to bring some summer fun to families across the country. We know Walmart plays a role in our communities that extends far beyond getting them necessary supplies, and we see that now more than ever.”
The second experience is contact-free drive-in theaters, running from August until October.
"Drive-Ins have been a signature program for Tribeca since we started the Tribeca Film Festival 19 years ago after 9/11,” says Jane Rosenthal, CEO and Co-Founder of Tribeca Enterprises and Tribeca Film Festival, in the same news release. "But now, the Tribeca Drive-In is much more than a fun, retro way to see movies — it’s one of the safest ways for communities to gather. We are thrilled to partner with Walmart to bring more people together around the shared cinematic experiences that Tribeca is known for."
Uber, Postmates Agree on $2.65 Billion All-Stock Deal
According to a Bloomberg article, Uber has agreed to a $2.65 billion takeover of Postmates with the brand.
According to the article, “Uber Eats head Pierre-Dimitri Gore-Coty is expected to continue to run Uber’s combined delivery business, according to a person who asked not to be identified discussing a private deal. Under their agreement, Postmates Chief Executive Officer Bastian Lehmann and his team will stay on to manage Postmates as a separate service, another person said.”
Corporate Social Responsibility
The Cheesecake Factory Commemorates National Cheesecake Day by Donating $1 Per Slice to Feeding America
The Cheesecake Factory has announced it is commemorating National Cheesecake Day by donating $1 to Feeding America for every slice of its more than 30 flavors of cheesecake sold on Thursday, July 30, 2020. The brand will also introduce the Chocolate Caramelicious Cheesecake Made with Snickers.
“National Cheesecake Day has become synonymous with The Cheesecake Factory and we are honored to use our platform on this special day to support Feeding America’s hunger-relief efforts,” said David Overton, Founder and CEO of The Cheesecake Factory Incorporated, in the Cheesecake Factory press release. “Now more than ever there is so much need in our communities and we are pleased to be able to help enable Feeding America’s important work through their nationwide network of food banks.”

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