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Loyalty360 Reads: June 10 | Kroger Health Kicks Off $5 Million Giveaway; Kitchen United Launches Int




Kroger Health Kicks Off $5 Million #CommunityImmunity Giveaway
Kroger Health, the healthcare division of The Kroger Co. is eager to motivate more Americans to get the COVID-19 vaccine to better protect communities across America. Through the newly launched #CommunityImmunity Giveaway, Kroger Health will provide customers and Kroger Family of Companies associates the opportunity to win life-changing prizes like one of five $1 million checks or one of 50 "groceries for a year." The giveaway starts today and runs through July 10, 2021, with winners scheduled to be selected weekly.

The #CommunityImmunity Giveaway was created by Kroger Health to support the Biden Administration's national effort to have at least 70% of U.S. adults receive their first COVID-19 vaccine dose by July 4.

"Since day one of this pandemic, the Kroger organization's most urgent priority has been the health and safety of our associates, customers, and communities," said Rodney McMullen, Kroger's chairman and CEO. "Kroger's #CommunityImmunity Giveaway is designed to inspire more adults to get vaccinated and help America recover and move ahead."
Kitchen United Launches International Delivery Brand, Camile Thai
Ghost kitchen industry leader Kitchen United and international multi-platform Asian food business Camile Food Group today announced an agreement to launch the purpose and nutrition led brand Camile Thai in the United States with Kitchen United MIX. The delicious and guilt-free Camile Thai arrives in Chicago as a delivery and takeout-only concept, licensing exclusively at Kitchen United MIX locations. The first Camile Thai U.S. location is in Kitchen United’s newly opened Chicago Loop Kitchen Center at 205 W. Wacker Drive, and will serve made to order, plant forward dishes, with a sustainability-focused ethos. The Camile Thai and Kitchen United expansion will continue throughout 2021, with new locations opening in Chicago River North, Pasadena and Austin.

Since opening its first restaurant in 2010, Camile Thai has expanded to 40 locations in the United Kingdom and Ireland, and has quickly gained popularity as a tech-savvy leader in the food delivery space. The company was an early adopter of a hot food at home delivery model and currently serves over 10,000 healthy meals everyday to consumers across its network of franchised and company owned locations.
Dickey's Barbecue Adds New Virtual Concept Big Deal Burger
QSRmagazine.com reports that Dickey’s Barbecue Pit is taking over as the next big deal in the virtual concept space with the launch of its newest delivery-only brand.

To create a new revenue stream for its franchisees, the world’s largest barbecue concept recently added Big Deal Burger to its growing virtual brand portfolio. The new burger and sandwich concept first launched in Dallas and has since expanded to 45 locations across 12 states, including Arizona, California, Colorado, Florida, Louisiana, Michigan, Nevada, New York, North Carolina, Oklahoma, Texas and Wyoming with five more locations opening this month. Since introducing Big Deal Burger, Dickey’s has tripled average weekly volume by store.
Points introduces new Multiply Miles feature for Emirates Skywards members
Global leader in powering loyalty commerce Points announced that the company has recently implemented a new feature that offers Emirates Skywards members a chance to multiply Skywards Miles, and in turn, unlock a wide range of rewards and privileges even faster.

Multiply Miles lets members easily accelerate their balance so that they can enjoy the next reward sooner. Almost any Skywards Miles can be boosted – including those gained from credit card spending and retail purchases as well as previous flights – providing members with an easy, cost-effective and convenient solution to top up their balance. Members get access to an exclusive mileage rate and choose to double, triple or quadruple their accrued Miles up to an additional 50,000 Miles every year.

Rob MacLean, CEO of Points, welcomed the news, “We are pleased to be expanding our longstanding partnership with Emirates once more and to be providing them with another way to add value to their loyalty program. Multiply Miles will offer members additional value and convenience as they make their future travel plans for this year and beyond.”
QDOBA Names Jim Sullivan Chief Development Officer
QDOBA announced the appointment of Jim Sullivan, a seasoned restaurant industry executive with more than 25 years of experience in real estate, franchise development, and site acquisition management, to chief development officer. In his new role, Sullivan will lead all restaurant development activities, including market planning, site selection, real estate negotiations, franchise sales and more to support the company’s aggressive growth plan.

“Jim brings a unique perspective and strong leadership approach, backed by a proven track record of successfully accelerating franchise growth for some of the nation’s leading restaurant concepts,” says Keith Guilbault, CEO of QDOBA. “His expertise and years of experience in growing brands similar to ours in size and scale will serve us well in connecting with new franchise partners, expanding our nationwide footprint, and reaching new heights as a company.”


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