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Loyalty360 Reads: June 19 | CIBC Launches Revival Rewards, Salata Launches New Mobile App and More




Corporate Social Responsibility
Lyft Cuts Carbon Offsets, Promises to Transition to Electric Vehicles By 2030
Lyft has announced it will be offering rides fully through electric vehicles by the year 2030. The brand has also announced it is scrapping the carbon offset program it launched in 2018. This program aimed to make all its rides carbon neutral, but at a cost of millions of dollars.
"It's on us to lead," Lyft co-founder John Zimmer told reporters in the above CNN article. "We feel that responsibility in the midst of the pandemic, thinking of ways we can bounce back stronger."
Loyalty Programs
CIBC Launches Revival Rewards to Help Restart the Economy and Support Local Restaurants
CIBC has announced the Revival Rewards program, which will allow clients to use their CIBC rewards credit cards, which includes Aeroplan, Aventura, and Dividend, to dine-in, order take-out, or order delivery from local restaurants to receive double the rewards on their purchases.
"From patio nights out with friends to weekend brunches with family, local restaurants serve as mainstays in our neighbourhoods. As restaurant owners start to re-open their doors while observing public health measures to keep guests safe, we want to help revitalize these important businesses," said Laura Dottori-Attanasio, Group Head, Personal and Business Banking, in a CIBC press release. "Our Revival Rewards program is designed to help restaurant owners get back on their feet and underscores our commitment to providing support for small business owners."
Starbucks, Hyundai Launch Own-Brand Credit Card
Hyundai credit-card subsidiary Hyundai Card has announced it is collaborating with Starbucks to launch a private-label credit card. This card will be made available later this year according to the article, and those with the card will be eligible for rewards from Starbucks as well as regular credit functions.
“Along with the private-label credit-card product, we will spur the development of customised services based on our big data,” company officials told the Korean Herald in the above Inside Retail Asia article.
Salata Launches New Mobile App for its Digital Experience and Loyalty Program
Salata has announced the launch of a new mobile app for both Android and Apple mobile devices. According to the press release, it will simplify the digital experience and loyalty program for on-the-go guests. It will allow guests to order meals with only a couple of clicks, delivery service integration through third-party services, catering order capabilities, a location finder, order favoriting for future purchases, and the ability to use the brand’s Tastemaker loyalty rewards program through the interface.
“The launch of our mobile app signifies another milestone in our strategic evolution,” says Salata president Michelle Bythewood in a Salata press release. “With the onset of COVID-19, our industry has had to change and adapt to better serve our guests. By introducing our mobile app now, Salata is ready to better serve our loyal fan base safely while supporting our franchisees with an additional sales tool.”
T-Mobile Welcomes Sprint to T-Mobile Tuesdays with Blockbuster Summer Lineup
T-Mobile has announced that its T-Mobile Tuesdays, a rewards program built off the Un-carrier’s philosophy on how brands should thank customers, is coming to Sprint. Sprint customers can now roam T-Mobile’s LTE network with access to more than double the number of LTE sites on Sprint’s network alone.
“Four years ago, T-Mobile Tuesdays flipped the script on the traditional loyalty program. We believe customers shouldn’t have to spend more or collect points to be appreciated — especially right now. At T-Mobile, it’s about getting thanked, simply because you’re with us … and we’re with you,” said Mike Sievert, CEO of T-Mobile, in a T-Mobile press release. “And now, we welcome Sprint customers with our biggest thankings ever this summer. Why? Because thank you. That’s why.”


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