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Loyalty360 Reads: June 2: 7-Eleven Brainfreeze Season Rewards, 1 Million Subscribe to Cinemark Movie



7-Eleven Rewards Customers During Brainfreeze Season
7-Eleven is teaming up with Speedway and Stripes stores with their new Brainfreeze Season rewards. By purchasing select items through Speedy Rewards and 7Rewards loyalty programs or 7NOW delivery app, customers earn a chance to win one-of-a-kind experiences, merch, and food and drink products.

Small Slurpee drinks are also on sale all summer long for just a dollar. Customers can order in-store or use the 7NOW delivery app to have drinks and snacks delivered on-demand, including a limited-time free pizza promotion.

Cinemark Monthly Subscription Plan Marks 1 Million Subscribers
Cinemark has signed up 1 million paying subscribers to its Movie Club monthly subscription program, and marks the operator as the first cinema company to achieve the one million milestone for a paid subscription plan.
"It's real positive momentum, specifically for us, but I think it also is just a reflection on what's going on in the industry," President and Chief Executive Sean Gamble said in an interview. "We look at that as just a good sign of enthusiasm about moviegoing."

Launched in December 2017, Cinemark Movie Club costs $10 a month for a movie, discounts on additional tickets and concessions, and other benefits.

Mellow Mushroom Pride Merch to Aid Human Rights Campaign
Mellow Mushroom is proud to support Pride Month 2022 and the LGBTQA+ community with “Mellow Love,” an effort throughout June to support the community by contributing to the Human Rights Campaign. During Pride Month, Mellow will match any items sold on its retail website with a minimum donation of $10,000.

“Mellow Mushroom has been inclusive since its founding,” says Anne Mejia, Vice President of Brand Development for Mellow Mushroom. “Our Yellow Room team took this core brand value and our passion for creativity to design the Mellow Love collection for Pride Month.” Mellow Mushroom merchandise reflects this “Come One. Come All.” sentiment and brand values.

1-800-Flowers.com Named to Fortune 1000
Due in part to company growth and the expansion of its loyalty program, 1-800-Flowers.com has earned a spot on the Fortune 1000 list. The company shared that Celebrations Passport loyalty program membership has surpassed one million members.

The company launched a new Celebrations Passport app earlier in 2022 that includes an improved user experience. The company also deployed new ways to connect with customers directly through the app with custom promotions and events, tailored notifications on past experiences and more.


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