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Loyalty360 Reads: June 2 | American Airlines, JetBlue Expand Loyalty Program Reciprocity; Yum! to Ac




American Airlines, JetBlue Expand Loyalty Program Reciprocity
BusinessTravelNews.com reports that American Airlines and JetBlue have expanded reciprocal loyalty program accrual to cover most flights between the two carriers.

Members of each carrier's programs already were able to earn points on codeshare flights via the carriers' Northeast Alliance, but as of Wednesday, JetBlue TrueBlue members can earn points on any American Airlines-operated flight globally. American's AAdvantage members similarly can earn miles on all JetBlue flights, though that will not include JetBlue's service to London when it starts later this year.
Yum! to Acquire Digital Ordering Company Dragontail for $72.5 Million
QSRmagazine.com says Yum! Brands announced that it has reached an agreement to acquire technology solutions company Dragontail Systems Limited for $72.5 million.

The KFC, Taco Bell, Pizza Hut, and Habit Burger Grill parent was attracted to Dragontail’s AI kitchen order management system and delivery technology. More specifically, the tech company’s platform optimizes the food preparation process from order through delivery, with the AI component automating kitchen flow and dispatching delivery drivers. Additionally, the system can operate with third-party delivery partners and enables customers to track their order. Assuming all requisite transaction conditions have been satisfied or waived, Yum! expects the acquisition to close by the end of Q3.
CVS offers perks for vaccines, following United Airlines
FoxBusiness.com reports that CVS is following in United Airlines footsteps by offering perks to people who are vaccinated against the coronavirus.

On Thursday, the health care company announced that it has partnered with companies to launch what it’s calling the #OneStepCloser sweepstakes. The sweepstakes — which includes more than 1,000 prizes — will launch on June 1. Winners will be selected in weekly drawings over a six-week period, according to the CVS announcement.
Mission Foods to Send One Lucky IndyCar Fan on a Trip of a Lifetime
Mission Foods, the world’s leading brand for tortillas and wraps and a proud supporter of motorsports, is giving a lucky Mission Foods and IndyCar fan an all-expense-paid trip to this weekend’s Indianapolis 500 IndyCar race. Mario Gomez and his guest will watch the race from the McLaren Gasoline Alley Hospitality Suite. Mission Foods is a proud partner of the Arrow McLaren SP IndyCar racing team.

Gomez won the trip in a drawing from winners of Mission Foods’ #2Fast2Tasty campaign during last year’s season. Every week during the 2020 season, Mission surprised fans with #2Fast#2Tasty Fan Packs on Facebook, Instagram and Twitter. At the end of the season, winners were invited to a Zoom call with special guest IndyCar driver Pato O’Ward to take a behind-the-scenes tour of a working IndyCar garage. O’Ward — Gomez’s favorite driver — surprised him by announcing him as the drawing winner.
Kobie Acquires an Exclusive License to Industry Leading Acquisition Tool for Loyalty and Co-Branded Cards
Kobie has acquired an exclusive license for the loyalty and co-branded credit card space to Rosemark’s Quantitative Persona (QP) Method. The QP Method identifies the most valuable customers in a given market based on how their motivations and preferences drive their economic value. The Rosemark team has been building and commercializing personality and persona-based tools for the last 20 years and have proven their approach consistently delivers up to a 300% increase in marketing impact over client’s standard models. Rosemark’s leaders founded, scaled and sold Rosetta, their last business, to the Publicis Groupe.

“As consumers begin to shop, dine and travel again, brands are in desperate need of finding reliable solutions to effectively and profitably identify and reactivate their best customers,” says Marti Beller, President of Kobie, which addresses that need by adding the QP Method to its arsenal of loyalty solutions available in the industry leading Kobie Alchemy Loyalty Cloud. Now brands can more effectively target and acquire the most valuable customers into their co-branded card and/or loyalty program.


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