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Loyalty360 Reads: June 4 | Celebrity Cruises Changes Loyalty Program; IHG Extends Reward Reach to Mo




Celebrity Cruises Changes Captain's Club Customer Loyalty Program
RoyalCaribbeanBlog.com says Celebrity Cruises has announced changes to its customer loyalty program for guests when cruises restart.

The Captain's Club program offers benefits and enhancements to the cruise for passengers that are repeat customers, and Celebrity posted an update with changes to their offerings. Celebrity says they have taken the time during the cruise industry shutdown to make "refinements" to the Captain's Club program.
IHG Extends Reward Reach to Mobile Gamers
HotelBusiness.com reports that IHG Hotels & Resorts has partnered with playAWARDS, the loyalty marketing platform created by mobile game developer PLAYSTUDIOS, to offer players of PLAYSTUDIOS mobile apps—myVEGAS Slots, myVEGAS Blackjack, POP! Slots, my KONAMI Slots and myVEGAS Bingo—exclusive rewards, including room packages, at select IHG hotels in the continental U.S.

IHG and playAWARDS will launch their rewards partnership with eight hotels, and potentially expand to more cities in the near future. The eight properties include InterContinental Boston, InterContinental Buckhead Atlanta, InterContinental Los Angeles Downtown, InterContinental Chicago Magnificent Mile, InterContinental San Diego, Washington, DC’s The Willard InterContinental and New York City’s EVEN Hotel New York Times Square South and Crowne Plaza HY36 Midtown Manhattan.
Prime Day Arrives on June 21 – 22
Amazon’s annual Prime Day event will be held June 21 and June 22, kicking off summer with two days of epic deals and the best savings Prime has to offer. The shopping extravaganza will deliver Prime members over 2 million deals across every category, including fashion, home, beauty, electronics, and more, along with the best in entertainment benefits and never-before-seen exclusives across Prime Video, Amazon Music, Prime Gaming, and more.

Prime Day kicks off on June 21 at midnight PDT (3 a.m. EDT) and runs through June 22 for Prime members in the U.S., the U.K., the United Arab Emirates, Turkey, Spain, Singapore, Saudi Arabia, Portugal, Netherlands, Mexico, Luxembourg, Japan, Italy, Germany, France, China, Brazil, Belgium, Austria, and Australia.
Papa John's Launches Playful Global Marketing Campaign Around Cheddar
QSRmagazine.com says Cheddar gets elevated to cult fashion status with its own collaboration, thanks to Papa John’s latest global marketing campaign. The first fashion meets food collaboration of its kind, the Papa X Cheddar campaign is a bold departure for the pizza giant, using director, Josh Cohen (known for his work with brands like adidas and Nike) and featuring an instrumental ‘Cheddar’ track from hip hop artist, B Zino.

The new campaign takes satirical cues from Gen Z street culture that are befitting of the brand’s urban footprint and customer base. Mouthwatering food content of the new cheddar pizza range is juxtaposed with fashion shots of models interacting with the pizza, whilst wearing a combination of authentic streetwear and original Papa John’s delivery driver uniform. The campaign also allows Papa John’s fans globally to shop the Papa X Cheddar pizza range in restaurant or online, but also shop the ‘cheddar look’ on global fashion marketplace, Depop.
TGI Fridays is Serving Up a Rainbow of Pride with Festive Six-Layered Dessert
TGI Fridays invites Guests to enjoy the festive flavors of the rainbow and indulge in a slice of Carlo's Bakery Rainbow Cake. Each layer of sweet cream frosting and rainbow-colored vanilla cake make this dessert the perfect way to celebrate Pride month. In support of the LGBTQ+ community in June*, TGI Fridays will donate a portion of every slice of Rainbow Cake sold to GLSEN, an LGBTQ+ youth advocacy organization whose mission is to create more safe and inclusive learning environments for LGBTQ+ youth as well as students of marginalized identities.

"For more than 50 years, TGI Fridays has celebrated people of all stripes, whether Team Members or Guests, we are committed to creating an environment where people can feel free to come together, socialize, and be themselves. We are thrilled to partner with GLSEN to make sure we are also doing our part in creating good times and more smiles for LGBTQ+ youth," said Sara Bittorf, Chief Experience Officer at TGI Fridays. "Through this partnership, we are honored to drive further visibility to GLSEN's vital work and commitment to creating the safe and inclusive learning environments LGBTQ+ students deserve."


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