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Loyalty360 Reads: June 4 | Sephora Announces Point Donation Update, BMW Launches BMW Vantage Rewards




Loyalty Programs
BMW to Launch Blockchain-Based Rewards Program in South Korea
BMW Korea announced a new rewards program based on blockchain, titled BMW Vantage. This program will launch later this year and will provide services like collecting rewards points as coins and using them for payments and discounts. This program will be offered to new customers as well as existing customers. It will launch in Korea then branch out globally.
"Through this open platform, BMW Korea plans to provide various services to experience BMW in daily life, increase contact points with consumers, and continue to communicate sincerely with customers," the automaker said in its announcement in the above Ledger Insights article.
Sephora is Letting its Beauty Insider Members Redeem Their Points as Donations to the National Black Justice Coalition
Sephora has announced it has started letting its Beauty Insider Members redeem their rewards points into donations towards the National Black Justice Coalition. Five-hundred points equals a $10 donation, 1,000 is a $20 donation, and 1,500 equals a $30 donation.
"We are deeply saddened by the recent loss of George Floyd and the pain experienced by African Americans and communities of color across America," Sephora's statement said in the above Insider article. "We believe unequivocally that Black Lives Matter and we are committed to using our platforms and resources to stand against racism and injustice, to amplify Black voices, and celebrate the beauty and diversity of Black lives. With our points-to-dollars donation program, which begins with support of the National Black Justice Coalition, we want to support organizations that provide critical aid in our communities and provide a way for our clients to participate in Sephora's larger giving initiatives, and direct the power and breadth of our community to support their work," the statement continued.
New York Delays Contactless Subway Payments Until December
The MTA has announced that the OMNY (One Metro New York) system, which was meant to allow contactless subway payments, has had to be delayed until December due to the Coronavirus and other complications surrounding the pandemic.
According to the Engadget article above, "OMNY gives commuters a way to pay their fare with a tap of their phones, smartwatches, or credit cards. Users won't have to touch MetroCard vending machines anymore, though the fare payment cards will continue to work until 2023. The local government started rolling out the system in 2019, so there are quite a few stations that already offer contactless payment as an option. As MTA official Al Putre explained, though: "Unless you have OMNY at both ends of your destination you're not going to use OMNY."
Customer Experience
King Arthur Flour Crowns New Digital Customer Experience as Online Sales Grow
King Arthur Flour has announced it has announced a new digital experience after seeing its commerce sales grow by up to 200 percent during the pandemic. The brand partnered with Third and Grove and digital content management company Acquia.
"As the situation evolves daily with stay-at-home orders, we couldn't be happier to have Acquia and Drupal in place to help us quickly and reliably deliver the recipes and videos that matter to our customers," said Mike Hoefer, director of web development at King Arthur Flour, in the above Chain Storage article. "Our new digital experience reflects the modern King Arthur Flour brand and has helped us weather the unexpected pandemic baking trend."
Consumer Packaged Goods
Ibotta Introduces Ibotta Go, a Self-Service Platform for Emerging CPG Brands
Ibotta has announced a new self-service platform, called Ibotta Go, that will allow CPG brands to be able to access straightforward, affordable cashback rewards programs.
"While today's world feels uncertain, our mission at Ibotta remains the same. We want to make every purchase rewarding, whether our Savers are buying something from a major brand or an up-and-coming one," said Bryan Leach, CEO and founder, Ibotta, in an Ibotta press release. "At a time when our users are looking for every opportunity to stretch their dollars further, and emerging brands are struggling to stay competitive, Ibotta Go is here to help."


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