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Loyalty360 Reads: March 1 | Target to Open 'Mini Apple Shops'; 7-Eleven Encourages Customers to Drin




Target to Open 'Mini Apple Shops' in Select Stores
Some Target stores are getting an Apple upgrade. The Minneapolis-based retailer announced that a new "enhanced Apple shopping experience" debuts online and will begin rolling out this month to 17 stores across the country and is scheduled to arrive in additional stores by the end of fall.

The new concept doubles Apple’s footprint in select Target stores and brings displays for iPhone, iPad, Apple Watch, AirPods and other accessories together in one space “designed for guests to experience new products through demonstrations,” Target said in a news release, adding its tech employees are receiving specialized training from Apple.
7-Eleven Encourages Customers to Drink Up and Round Up to Help Families in Need
7-Eleven is implementing major programs to reach its goal of helping to provide 20 million meals – Feeding America Fridays drink promotion and Round up for Rewards, where customers can donate change and earn chances to win exclusive, once in a lifetime prizes.

"One year ago, we made an unwavering commitment as an essential business to provide food and critical supplies to customers during an unprecedented pandemic. Unfortunately, nearly one year later, hunger continues to rise in America," said 7-Eleven Senior Vice President and Chief Marketing Officer Marissa Jarratt.
Beyond Meat Announces Partnerships With McDonald’s And Yum Brands
Beyond Meat, Inc. announced two separate partnerships with McDonald’s and Yum Brands, according to the National Restaurant News. Beyond Meat’s collaboration with Yum Brands is a “global strategic partnership” to co-create multiple products for each of the Yum brands over the next several years, expanding upon its initial test of Beyond fried chicken at select KFC locations and Beyond Italian sausage pizza released at Pizza Hut in 2020.

Beyond Meat’s partnership with McDonald’s, however, is a three-year agreement as the “preferred supplier” of the patty in McDonald’s highly anticipated McPlant burger, announced in November.
Meijer Steps Up Supplier Diversity Outreach
Meijer announced that it will host a supplier diversity event in May, giving diverse-owned businesses nationwide the opportunity to showcase their offerings for interested Meijer merchants. After meeting with nearly 250 diverse suppliers at its first Supplier Diversity Summit in November, the retailer plans to meet with even more at its upcoming multi-day virtual event.

"Supplier diversity, much like our overarching Diversity & Inclusion efforts, is not about checking boxes or a 'one and done' mentality – it's about ensuring our partnerships reflect our customers and communities," said Peter Whitsett, Meijer Executive Vice President of Merchandising and Marketing. "By continuing to recruit diverse vendors through these events, we are creating a pipeline of diverse partners that will better serve our customers and communities for years to come."
Alliance Data Improves Customer Experience With Reissue Of Victoria's Secret Credit Card
Alliance Data Systems Corporation, a leading provider of data-driven marketing, loyalty and payment solutions, today announced its Card Services business, a provider of market-leading payment products and digital solutions, including Bread and Comenity-branded financial services, has partnered with leading specialty retailer and long-time brand partner Victoria's Secret (NYSE: LB) to reissue an enhanced private label credit card for its cardmembers.

With a new look and market-leading digital payment features, the Victoria's Secret Credit Card now allows cardmembers to make contactless mobile payments using Apple Pay, while also providing one of the most secure and convenient private label shopping experiences on the market.


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