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Loyalty360 Reads: March 11 | Fleet Feet Launches its New Retail Concept, Raising Cane’s Introduces R

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Raising Cane's New Partner Program Offers 'Best-in-Class' Compensation

Raising Cane’s has announced the rollout of its new Restaurant Partner Program, which lays out a four-pronged development plan for store managers to become operators at company-owned locations. Those leaders will be elevated to operators based on performance—not based on a financial investment. An evolution of the brand’s previous Managing Partner Program, the Restaurant Partner Program sets operators up for what Raising Cane’s says is industry-leading compensation and quality of life.



Amazon Launches Business Selling Automated Checkout to Retailers

Amazon is set to announce a new business line selling the technology behind its cashier-less convenience stores to other retailers. Amazon Go has brought shopping without checkout lines into the mainstream, and the market for retail without cashiers – one of the most common vocations in the United States – could grow to $50 billion, U.S. venture firm Loup Ventures has estimated. The highly anticipated business reflects Amazon's strategy of building out internal capabilities – such as warehouses to help with package delivery and cloud technology to support its website – and then turning those into lucrative services it offers others.



Google and Adidas Help Turn Your Soccer Moves into FIFA Rewards

Google is teaming up with Adidas to launch a new connected insole that can track your soccer moves and turn them into digital rewards on EA’s FIFA Mobile game. For the Adidas insole, — which is officially called GMR (pronounced “gamer”) — Google is using the second-gen Tag sensor that the company first introduced last year at its I/O developer conference. Together with neural networks that are designed to detect soccer patterns, the insole can discern how powerful your kicks are and how fast you’re running. All of this data syncs with the Adidas GMR app where you can view your stats and insights. You can further link it with the EA FIFA Mobile iOS and Android game for earning in-game rewards and achievements.


Loyalty & Rewards

Casey’s Seeks to Score Deeper Guest Relationships with March Madness-Themed Rewards

Casey’s General Stores is gearing up for a March Madness-themed program — complete with a bracket-style voting game. The game, called “Rewards Match-Up,” allows guests to vote for their favorite brand in a series of one-on-one matchups leading to an eventual champion. Along the way, Casey’s guests will unlock special offers. Casey’s new digital loyalty program, Casey’s Rewards, debuted on Jan. 7. The program allows guests to earn points and redeem them for Casey’s Cash, fuel discounts, or donations to local schools under the Casey’s Cash for Classrooms initiative.



Fleet Feet Launches its New Retail Concept, Fleet Feet Drop Shop

Fleet Feet has announced the debut of Fleet Feet Drop Shop, a new retail concept shopping experience in Portland. The first-of-its-kind retail concept for Fleet Feet combines the brand's 3D foot scanning technology and personalized outfitting experience with two-day home delivery of the most sought-after running shoe styles. Fleet Feet Drop Shop carries try-on samples of the top 35 men's and women's shoe models from brands. Store outfitters will help find footwear solutions for customers to try on in-store based on the customer's foot size, width, and needs. Once the customer decides on the shoe, the outfitter will order the model in the color choice of the customer, who then receives the product via home delivery and free shipping in two days.

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