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Loyalty360 Reads: March 11 | Saks Fifth Avenue Owner to Separate E-Commerce and Stores Units’ TGI Fr




Saks Fifth Avenue Owner to Separate E-Commerce and Stores Units
The owner of Saks Fifth Avenue is splitting off its e-commerce business into a separate entity and raising $500 million to capitalize on the explosive growth in online shopping, according to company executives.

The separation allows Saks.com, which has about $1 billion in annual sales, to raise money to fuel its growth. E-commerce has taken hold during the coronavirus pandemic, and the valuations of other luxury online retailers such as Farfetch Ltd. have soared.
TGI Fridays’ Text-Based Marketing Program Gets A Quick Response
RestaurantBusinessOnline.com says Ana Guzman wasn’t sure what to expect when TGI Fridays started texting its guests in September. On one hand, the director of loyalty and customer engagement had a hunch that there were certain customers who wanted more direct communication with the bar and grill brand. On the other, there was the chance that texts from a restaurant chain could be disruptive.

“SMS seems like a very direct channel that not a lot of people, in my opinion, would want to be connected to,” she said. Success for the initiative, which pings users with product news and promotions, would be measured against the chain’s traditional loyalty program, Fridays Rewards. That channel was averaging 20,000 signups each month during the pandemic, down from 40,000 previously.
Eggo Gives Away 100,000 Waffles To Stressed Parents
It happens every year, but somehow, we're never ready for it: Daylight Saving Time. Kids acting cranky because their schedules are thrown off and the pressure put on parents having to be the ones to hold it together. That one missing hour leaves everyone – including parents – sleepy and disoriented from the get-go, making mornings even harder than they already are.

And while we can't get that ever-so-important hour back, we can dull the pain of losing it—with a little help. That's where Eggo comes in. As part of its quest to help parents L'Eggo and embrace small wins, Eggo is measuring morning pressure with The L'Eggometer, a first-of-its-kind data-driven tool that gathers insights from two of the things parents use most to search for parenting tips and to share their morning mayhem – Google and Twitter.

Using these sources, the L'Eggometer is designed to measure parents' stress in the mornings – and, based on the level of pressure each week, provide parents with creative ways to L'Eggo, from free waffles to tips and tricks for dealing with stressful mornings, and more.
Gap Donates 6 Million Units of Clothing to Displaced Families
USA for UNHCR and Gap Inc. announced that Gap Inc. has donated 6 million units of apparel to aid the more than 79.5 million forcibly displaced people around the world. The gift represents one-third of the current annual global demand for clothing and is the single biggest new clothing donation to date for UNHCR, the UN Refugee Agency.

"Every day, tens of thousands of people are forced to flee their homes, often with just the clothes on their backs. The magnitude of the refugee crisis reinforces that challenges of such scale require collaboration and innovation," said Anne-Marie Grey, Executive Director and CEO of USA for UNHCR. "Thanks to the generosity and support of Gap Inc., we can help deliver protection and assistance to the millions of people who have been forced to flee home due to violence and persecution."
Sky Zone Wants to Help Celebrate Birthdays Big in 2021
Sky Zone, creator of the world's first indoor trampoline park and part of the CircusTrix family of brands that continue to push the limits in new active entertainment experiences, is offering $100 off our unforgettable birthday party experience at all currently open U.S. and Canadian locations. This limited time offer is valid for parties hosted by August 31st, 2021.

"We're excited to invite Guests back to our parks to enjoy the Sky Zone birthday party experience they know and love," said Josh Cole, CMO of Sky Zone. "While Sky Zone helped Guests celebrate with Virtual Birthday Parties last year, we look forward to having them in our parks to enjoy their special day engaging in fun, active play with friends and family."


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