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Loyalty360 Reads: March 18 | Adore Beauty Introduces Loyalty Program; Adidas announces partnership w




Adore Beauty Introduces Loyalty Program, Adore Society
Adore Beauty has introduced its first loyalty program, dubbed Adore Society. Adore Society, which launches on March 29, will reward its shoppers for every dollar they spend on the online platform.

The three-tier loyalty program is set to rival directly against its competitors, Mecca (Beauty Loop) and Sephora (Beauty Pass). In a similar vein to the competition, the retailer is offering three tiers of loyalty levels, with a minimum spend to achieve each rank.
Adidas announces partnership with Peloton
Adidas announced a partnership with fitness company Peloton during its investor event. Adidas gave no further detail about the alliance, except to say that more detail would come on March 18.

"We're going to be very specific of what's coming out," said Kasper Bo Rørsted, chief executive of Adidas, during the event, according to FactSet. "[I]t's taken really into the context of our expansion of our training business and our focus also on women."
Wawa Rewards Members Will Earn Rewards Twice as Fast in March
Wawa announced the start of the new “Rush to Rewards” campaign, in which Wawa Rewards members will earn rewards faster than ever! Members that shop with their Wawa Rewards card and the Wawa app will get to their next reward twice as fast throughout all of March. Anyone can join in March and start earning twice as fast.

“We’re grateful to our loyal Rewards Members who frequent Wawa and use the Wawa App regularly for breakfast, lunch, and dinner,” said Mike Sherlock, Chief Product Marketing Officer. “Our new Rush to Rewards promotion allows us to express appreciation for our customers with extra rewards designed to brighten their days.”
Ikea U.S. Launches Covid-19 Relief Initiative
To further its existing relief efforts for the many people impacted by COVID-19, IKEA U.S. announced its new ‘A Place Called Home’ initiative to assist homeless populations and promote conducive learning environments in underserved communities. As part of the company’s ongoing commitment to local communities, IKEA U.S. has committed $540,000 total to partners Family Promise and Save the Children via in-kind and monetary donations.

“IKEA believes that home is the most important place in the world. We recognize that now more than ever, many families are in crisis as the pandemic has exacerbated issues facing lower-income students and at-risk and already homeless populations,” said Jennifer Keesson, IKEA U.S. Country Sustainability Manager. “Everyone deserves a place called home, and this initiative aims to further our COVID-19 relief efforts in local communities by supporting homelessness prevention and providing much needed educational supplies and furnishings for children across the country.”
Topps Announces Further Expansion in Japan
The Topps Company, Inc., a global leader in sports and entertainment trading cards and collectibles, announced its international expansion into the Japanese market.  To better serve the Japanese and Asian market's increasing demand for trading cards, Topps has opened a new office in Tokyo.  With its presence in Tokyo, Topps will increase its support to local customers and collectors in Japan and across the Asia region.

Since the 1930s, Topps has continued to innovate products to include experiential, one-of-a-kind events and unique promotions and to appeal to its global consumers with localized offerings. Through partnerships with proven local talent and Topps' long-standing partnerships with global licensing partners like Major League Baseball, UEFA, Bundesliga, and Star Wars, this expansion in Japan is designed to support the creative culture of trading cards and continue Topps' heritage of empowering collectors and new fans across the globe.


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