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Loyalty360 Reads: March 19 | Great Clips Introduces First Marketing Campaign for March Madness’ Yank

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Great Clips Introduces First Marketing Campaign for March Madness
Great Clips, unveiled its first ever March Madness-themed marketing campaign in support of the brand’s NCAA partnership. The campaign will come to life across social media, a national television commercial airing during the Final Four, in-salon branding and digital ads.

Great Clips will lean into the heightened excitement among fans after last year’s tournament cancellation by celebrating the exhilarating, unexpected and unique moments that define March Madness across its social channels including Facebook, Instagram and Twitter.
Yankee Candle Reveals the 2021 Scent of the Year
Yankee Candle announced the third annual Scent of the Year, Discovery. Available for purchase in time to celebrate International Fragrance Day on March 21st, the Scent of the Year is inspired by our intrinsic desire to find an authentic connection.

Discovery, the Yankee Candle Scent of the Year, brings together a combination of fragrances from around the globe, igniting our renewed feelings of discovery, energy, connection, and desire to fully embrace new experiences and cultures.
Avocados From Mexico Expands Partnership With Artist Thalia Sodi
Avocados From Mexico (AFM), the No. 1 selling brand of avocados in the U.S., announced the launch of Avocado Nation Studios, the latest digital innovation from AFM which employs data intelligence to offer predictions, recommendations and personalized content tailored to each viewer.

Featuring exclusive videos created by a network of content creators, the platform provides fresh and fun ways to engage with the brand. Thalia Sodi, the global superstar singer, songwriter, author and entrepreneur will partner with AFM once again for a brand-new campaign titled, "Salud, Ejercicio y Grasas Buenas" con Thalia, meaning "Health, Fitness & Good Fats" with Thalia.
Sales of “NFT(P) by Charmin” collectible cryptocurrency digital art will benefit Direct Relief
Charmin released its NFT(P) crypto collection – three original pieces of digital TP art celebrating Charmin’s mission to help everyone Enjoy the Go both in real life and virtually. Charmin will be rolling out the auction of the first-ever NFT (non-fungible token) art by a toilet paper brand with proceeds benefitting Direct Relief.

The art is a cryptocurrency token which certifies ownership of the digital file using blockchain technology. The NFT(P) presents a brilliant toilet paper aesthetic with soft but durable textures, making it a true centerpiece of your personal crypto art collection. Each roll will be auctioned off and will come with a physical display so people can hang their NFT(P) in their bathroom alongside real rolls.
Shake Shack Launches Delivery Nationwide
Shake Shack is rolling out its own delivery service nationwide. The move is part of the collaboration between Shake Shack and Uber Eats, which also offers Shake Shack deliveries.

Customers who order through the iOS Shake Shack app will have a $0.99 flat delivery fee, though there's no delivery fee for orders over $35.

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